Saturday, August 31, 2019

The Picture of Dorian Gray

English Essay Oscar Wilde’s novel is an extended metaphor that reinforces his idea that ‘There is no such thing as a moral or immoral book’. In The Picture Of Dorian Gray his view is very contradictory. His theory is reinforced through the changes in Dorian’s personality, the ‘yellow book’ A Rebours (‘against nature’) which was one of the most important novels during the decadence period, which was given to Dorian Gray by Lord Henry. Consequently, leading us to the corruption of Dorian Gray and his inevitable death. Dorian’s change in personality reinforces Oscar Wilde’s idea. This is because Dorian is living a double life, and in regards to the novel elements of his good and bad side is shown. This is shown with hints in the novel and shows the cautionary tale of the novel. As his friends, such as Lord Henry attempted to â€Å"spoil† his â€Å"beautiful nature† one of his closest friend Basil was cautious this was going to turn young Dorian from good to evil. Wilde does this to show how Dorian’s lifestyle can be corrupted morally and immorally, as things such as the painting make him accomplish the things he always wanted accepting pleasures moral or immorally. In spite of this, Lord Henry threatens Dorian’s fear of the painting losing beauty. Wilde uses this scenario that challenges his idea, because as Dorian is in constant fear of his loss of beauty this links in with Wilde himself as he wants â€Å"to be like Dorian† Wilde is always cautious of presenting his homosexuality within the book because the society didn’t practice it. Nevertheless he clearly states his desires for men in the book which doesn’t reinforce his idea as they are immoral feelings that are represented. The influence of the ‘yellow book’ is fundamental to Oscar Wilde’s idea. This is because Lord Henry gives the book to Dorian Gray and once Dorian has read this book he starts to get thoughts in his head which corrupts his mind. Thus shown in the novel as the yellow book as Dorian is now starting to become influenced by it showing the book has a moral, but the feelings in the novel that are present are immoral. Wilde uses this ‘poisonous’ yellow book to represent his aesthetic sensations without the concern of what the society will think, as the yellow book reveals aesthetic sensations that links to decadence because the end of novel ends in gothic fashion due to the influence of the yellow book. By doing this, this doesn’t reinforce his idea because it shows that if you believe in something it’s bound to have a moral like the moral book so his idea is yet again contradicted. The corruption of Dorian Gray is consequent to the things I have identified and challenges Oscar Wilde’s idea. This is because as Oscar Wilde starts to show the reader Dorian’s corrupt soul more and more throughout the book as he commits crimes and makes the one he ‘loved’ commit suicide. By showing us Dorian’s corrupt soul more through the book it gives the reader a sense that there is a moral to it because no one can be once an almost ‘perfect’ human being to a criminal almost who neglects his close friends without a meaning behind it. Thus going against Oscar Wilde’s idea because his book was based on getting homo erotic views across so he must be presenting something that has meaning for example Dorian’s beauty and how it lead to his corruption. All of these elements contradict Oscar Wilde’s approach towards this book. His constant use of Dorian and his changed personality and the yellow book doesn’t reinforce his idea very well at all. In spite of this perhaps Oscar Wilde could be presenting these ideas on purpose to give his analytical side to his idea. A good example is the â€Å"yellow book† once Dorian read the book his mind state changed because he believed the words and the moral behind the book. Therefore this could lead to Oscar Wilde’s intention that books are influencing to people if they believe it from the start. He wants to tell us that if you think books are moral you’ll be influence by them. This is a result to why Oscar Wilde’s novel is so contradictory today he uses all the elements in the book which makes people believe in the book thereby creating a moral and some others who don’t agree with his view and his explicit behaviour won’t believe in the book meaning the novel has no meaning making it have no moral which is why he presents Dorian, the â€Å"yellow book† and his corruption in such a way. The Picture of Dorian Gray English Essay Oscar Wilde’s novel is an extended metaphor that reinforces his idea that ‘There is no such thing as a moral or immoral book’. In The Picture Of Dorian Gray his view is very contradictory. His theory is reinforced through the changes in Dorian’s personality, the ‘yellow book’ A Rebours (‘against nature’) which was one of the most important novels during the decadence period, which was given to Dorian Gray by Lord Henry. Consequently, leading us to the corruption of Dorian Gray and his inevitable death. Dorian’s change in personality reinforces Oscar Wilde’s idea. This is because Dorian is living a double life, and in regards to the novel elements of his good and bad side is shown. This is shown with hints in the novel and shows the cautionary tale of the novel. As his friends, such as Lord Henry attempted to â€Å"spoil† his â€Å"beautiful nature† one of his closest friend Basil was cautious this was going to turn young Dorian from good to evil. Wilde does this to show how Dorian’s lifestyle can be corrupted morally and immorally, as things such as the painting make him accomplish the things he always wanted accepting pleasures moral or immorally. In spite of this, Lord Henry threatens Dorian’s fear of the painting losing beauty. Wilde uses this scenario that challenges his idea, because as Dorian is in constant fear of his loss of beauty this links in with Wilde himself as he wants â€Å"to be like Dorian† Wilde is always cautious of presenting his homosexuality within the book because the society didn’t practice it. Nevertheless he clearly states his desires for men in the book which doesn’t reinforce his idea as they are immoral feelings that are represented. The influence of the ‘yellow book’ is fundamental to Oscar Wilde’s idea. This is because Lord Henry gives the book to Dorian Gray and once Dorian has read this book he starts to get thoughts in his head which corrupts his mind. Thus shown in the novel as the yellow book as Dorian is now starting to become influenced by it showing the book has a moral, but the feelings in the novel that are present are immoral. Wilde uses this ‘poisonous’ yellow book to represent his aesthetic sensations without the concern of what the society will think, as the yellow book reveals aesthetic sensations that links to decadence because the end of novel ends in gothic fashion due to the influence of the yellow book. By doing this, this doesn’t reinforce his idea because it shows that if you believe in something it’s bound to have a moral like the moral book so his idea is yet again contradicted. The corruption of Dorian Gray is consequent to the things I have identified and challenges Oscar Wilde’s idea. This is because as Oscar Wilde starts to show the reader Dorian’s corrupt soul more and more throughout the book as he commits crimes and makes the one he ‘loved’ commit suicide. By showing us Dorian’s corrupt soul more through the book it gives the reader a sense that there is a moral to it because no one can be once an almost ‘perfect’ human being to a criminal almost who neglects his close friends without a meaning behind it. Thus going against Oscar Wilde’s idea because his book was based on getting homo erotic views across so he must be presenting something that has meaning for example Dorian’s beauty and how it lead to his corruption. All of these elements contradict Oscar Wilde’s approach towards this book. His constant use of Dorian and his changed personality and the yellow book doesn’t reinforce his idea very well at all. In spite of this perhaps Oscar Wilde could be presenting these ideas on purpose to give his analytical side to his idea. A good example is the â€Å"yellow book† once Dorian read the book his mind state changed because he believed the words and the moral behind the book. Therefore this could lead to Oscar Wilde’s intention that books are influencing to people if they believe it from the start. He wants to tell us that if you think books are moral you’ll be influence by them. This is a result to why Oscar Wilde’s novel is so contradictory today he uses all the elements in the book which makes people believe in the book thereby creating a moral and some others who don’t agree with his view and his explicit behaviour won’t believe in the book meaning the novel has no meaning making it have no moral which is why he presents Dorian, the â€Å"yellow book† and his corruption in such a way.

Friday, August 30, 2019

Perception and Portrayal of the Abolitionist

Societal values have changed so much since a hundred years ago. The development of science and the introduction of many intellectual movements have contributed much to these changes. Ideals which were deemed erroneous or immoral can be accepted and welcomed, and those widely accepted as scientific truths and fact can be debunked and proved wrong as well. But it is wrong to assume that every pillar in society can be changed. Several values and ideals have stood the test of time and were deemed universally and chronologically constant, because this is how society wants them to remain.These values, standards and norms therefore could be likened to a lens, since society uses these things to assess situations and the environmental factors they are exposed to. Everything that happens can be processed differently by different individuals, depending on the lens that he or she uses. There are some who manage to deviate from the norm and use unconventional â€Å"lenses† to view their en vironments and act upon situations differently than the usual. Similarly, how these people are viewed by the rest of society depend on the current value system.Usually, many of these revolutionaries become ostracized or even killed for their beliefs, as the changes they want to bring about may not agree or even violate some of the accepted norms and ideologies. John Brown is one such revolutionary, proposing change in the midst of pro-slavery America. His unconventional ideas and methods went against many standards of pro-slavery society that many saw threatening. However, as times changed and some values and ideologies were revolutionized, society’s views on John Brown’s life also changed.Some viewed him as a brilliant man who saw through American society’s fault, or a hero who died for the freedom of men who were stripped of liberty. Some also viewed him as a madman, a crazy zealot and one of America’s first terrorists. John Brown is also portrayed in v arious ways in popular culture, as his life and words are used in songs, plays and TV shows. Statement of the Problem As a prominent American historical figure, society’s opinion on John Brown is highly influenced by culture and value systems. However, it is a given that some of these values continuously fluctuate and some remain throughout time.With the changes in time and values from the time of John Brown’s active action and his death, how did public perception of him change? If so, what are the factors that affect these changes? Objectives This paper seeks to shed some light on how John Brown was viewed throughout history and time and what factors affected these perceptions of his character. An analysis of information regarding his portrayal in popular culture and a discussion on how these portrayals came about shall be included in this paper. Significance of the StudyThis study is geared towards looking at and analyzing John Brown’s life and seeing how soci ety viewed him while he was alive and after his death. Since it has been established that there has been a conflicting public opinion regarding John Brown, this study will help shed some light on the reasons for this differing public opinion and analyze the factors that contribute to these differences. Using John Brown as a base, sociological dynamics can be more fully understood. Scope and Limitations This study shall only be using online articles, journals and some books as its reference.Data shall be gathered from these materials and a suitable data analysis by the author shall be the basis of the conclusions made in this paper. REVIEW OF RELATED LITERATURE A. Abolitionism and Slavery in the United States The Roots of Slavery Slavery in the United States involved the selling, purchase, ownership of African or even Native American slaves. It first began when the English built their community in Virginia in 1607 and ended up being widely-accepted tradition until 1865. Many of the s laves were gathered from pagan countries and this was written into law by 1705.In Columbia, a slave is defined in law as a human being who is â€Å"deprived of his or her liberty for life and is the property of another. † It was legal to own and keep slaves for as long as they were still alive from 1654 to 1865. By 1860, ownership of slaves has become so widespread that a fourth of the population during that time are comprised of slaves. Disease, famine and damages caused by the war against Native Americans have kept available labor down, and this made importation of slaves more palatable for many business men. The slaves were treated as capital for labor intensive commerce such as the cash crop industry of tobacco.They were considered as the life line of the south’s agricultural industry. A large proportion of the slaves were owned by farmers from the south, as a single farmer there owned an average of 20 slaves. Labor intensive commerce was mostly found in the south as these regions grew tobacco, cotton and sugar as primary exports. Many of the slaves were found in these farms, and here they contributed much to the economic welfare of the country. Racial basis of slavery were not only applied to Africans and Native Americans, but also to some members of the Caucasian race.Some Europeans were also utilized as slaves under a contract to pay debts. These white slaves were only held for a limited amount of time and not fully owned like African slaves. Westward Expansion The westward expansionist tradition of the country not only brought about territory, but it also spread both the tradition of slavery. Many of the cotton farmers moved west and brought their slaves with them. Historians call this period the Second Middle Passage. Many of the slaves were forcefully removed from their families and communities to work for new farms in the west.This slave exodus marked one of the most significant periods in African slavery. African slaves were subjected to psychological stress due to their forceful exclusion from their families and familiar environments. The westward movement was extremely difficult. Aside from the psychological hardship that being away from their families presented, they were also subjected to physical difficulties. Most of them were forced to travel on foot, only stopping in temporary holding pens for slaves where further slave trade was performed. The slaves were mobilized in shackles and chains as traders feared violence ensuing from the slaves.In their destination, extremely difficult work was waiting for them. Many of the areas in the west were still undeveloped, and so the burden of clearing forests, building barns and pioneer-planting crops in the fields were placed on the slaves’ shoulders. Alongside the exhaustion from the intense labor, unfavourable working conditions and amenities contributed to the high mortality rate of newly arrived slaves. This condition was so economically unfavourable for the slave owners that many of them resorted to temporarily renting slaves than using their own to complete the work.Many of the slaves resisted after being exposed to such dreadful conditions which ultimately gave the farmers and their overseers more reason to resort to cruelty and aggression to control slaves. Brutalities towards the slaves were institutionalized by the court. Overseers can physically harm slaves and in some cases, even kill the dissenting slave. The owners were authorized by court to use the slaves and their families at his disposal. Members of the family can be used by the owner to pay-off debts or increase income by selling them as slaves.It is common to find slave families broken and hurt from the separation of husbands, wives and children from one another. The slaves were given amenities and benefits like food, health care and clothing but only to a bare minimum. Disabling slaves by maiming them and executions for fugitive slaves were allowed by law. Sexual ab use and rape of the slaves was also rampant. In court, slaves were considered sub-human. If one does commit a crime, however, he is considered as an entity capable of thought and act, and thus is regarded as a rational being.With all these brutalities toward slaves, it is important to note that the treatment of slaves is dependent on skin color. Light-skinned slaves were dressed, fed and treated better than the dark-skinned ones who worked mostly in the fields. Anti-slavery supporters coming from the north knew of the brutalities and abuses inflicted on the slaves of the south. They sought to stop the institution of slavery, and this produced much tension between the two parties. The north’s movement to abolish slavery went against the economic favourability of slavery during that time.The economy dictated the increasing value of labor intensive industries in the south, and so labourers are needed more than ever. Abolitionist movement With the enlightenment and awareness of p eople regarding human rights came the abolitionist movement. Slavery was something that violated the basic tenet of human rights and dignity, and so it had to be abolished. Northern states have begun to pass acts which declared that all men were born free and equal. Several movements that involved religion and political movements highly influenced the strength and expanse of abolitionist ideals throughout the country.The movements that supported abolitionism varied in method and degree. Some were pacifist, as they tried to use the legal system and passed legislation seeking to make slavery illegal. Others utilized literature and the press like Harriet Beecher Stowe, the author of the famous novel Uncle Tom’s Cabin. Religious movements declared slavery to be sinful and un-Christian, to discourage believers from keeping and owning slaves. Only a minority of abolitionists used to armed revolt and instigation of unrest and anger among the slaves as the main machinery to further t heir cause.The movement continued its stride to abolish slavery, but its strongest anchor point came with the election of a known contester of slavery, Abraham Lincoln, as president. With the head of state holding this position of opposition of slavery, the south felt that their way of life was endangered and threatened. Economic repercussions will be felt by their planters in the cotton, tobacco and sugar farms if the hands that worked in the plantations were to be set free. The zenith of the tensions between the south and the north was the American Civil war.It broke out when the south organized and removed themselves from the control of the American government. Rise of Abolitionism Historian James McPherson defined an abolitionist as a person who has fought for the abolition of slavery in the United States before the Civil war. American abolition started early on, as there were several groups already fighting for the liberation of slaves, such as the Society of Relief of Free Neg roes Unlawfully Held in Bondage, and there were several institutions which prohibited slavery already.Several states had passed laws that completely prohibited slavery in their territories. Those who joined the American Anti-Slavery Society or other groups were abolitionists. These movements were not unified, and so could not boast a unified strength. Vermont was the first territory to make slavery illegal, and Pennsylvania was the first state to abolish slavery in 1780. Then several states followed Pennsylvania’s example while some states chose to limit slave trading. Many of the states in the south retained the institution of slavery as it was the region’s life line in their plantations.Their strong adherence to the institution drove them to take a defensive stance against the rising popularity of the abolitionist movement. Many abolitionist writers distributed many anti-slavery writings and literature to the south to help spread the ideologies. Novels, pamphlets and other forms of writing began to circulate not just in the north, but also in the southern region. Southern officials were enraged at the act, and thus moved to ban all types of literature that might instigate rebellion and changes in the south. Violence was even employed to stop the circulation of antislavery media in the south.Elijah Parish Lovejoy, the editor of an abolitionist newspaper was murdered by a mob of pro-slavery southerners. His printing press was also destroyed. Abolitionists recognized the fact that slavery needed to be abolished everywhere in the country, but the north cannot interfere with the affairs of the south because of federal ruling. Because of this, many abolitionists focused on liberating the north and skipping the southern states. Some abolitionists were frustrated and did not like this idea, as they believed that every state should be free of slavery.The movement was further fortified by the support of free African-Americans and their church. With the i ssue of the constitution, the American Abolitionist movement split up into two groups, the Garrisonians, led by William Garrison and Wendell Phillips and another camp led by Spooner and Gerrit Smith. The Garrisonians believed that the constitution promoted slavery while Spooner’s group believed the constitution to be antislavery. Since slavery was unconstitutional, it could be abolished with the blessing of the law.More divisions in the abolitionist movement arose, but because of the social classes of the abolitionists themselves. The artisans and elites divided themselves on the issue of slavery as well. The Underground Railroad was used as a venue by many abolitionists to become more active in the cause for abolition of slavery. Many of the fugitive slaves were illegally transported away from their masters to be free men via this rail. But the railroad was made illegal by the passing of the Fugitive Slave Law of 1850. But this did not stop the abolitionists from providing s helter and transporting slaves to freedom.

Thursday, August 29, 2019

The Garden Party

The Garden Party is written by Katherine Mansfield, a New Zealand prominent modernist writer of short fiction. Set in colonial New Zealand, â€Å"The Garden Party† falls into two clearly differentiated parts. For the major characters, Laura Sheridan, Mrs. Sheridan, Meg Sheridan, Jose Sheridan and Laurie Sheridan are considered by because they appeared in the story quite often. And for the minor characters, they are mostly the workers and helpers in the party, except for Mr. Sheridan and Mr. Scott.From this short story, we have encountered some literary theories. First theory that we have analysed is cultural theory. â€Å"The Garden Party† is a story about the differences between the upper class and the lower class lives. The Sheridan family represents the upper class while the Scotts represent the lower class. Mansfield gives certain importance for many words by repeating them persistently, especially hats, lilies, flowers, all those are symbols of wealth and superiori ty, in connection to the Sheridans.The Sheridan’s life appears more comfortable even when Mansfield is talking about them she uses only positive images, pleasure, flowers, songs, even in the house is highly organized. While talking about the Scotts and their class, only images of dark, ugliness, sorrow, disorder, and chaos came to our minds. Psychoanalysis theory is also one of the theories that we have encountered in this short story. â€Å"The Garden Party† traces the psychological and moral growth of Laura Sheridan.The story presents her adolescent confusion regarding the social values of her family and her awakening to a more mature perception of reality after her exposure to poverty and death at the carter's cottage. The third theory will be likely criticism theory. Most criticism of Katherine Mansfield's short story â€Å"The Garden Party† concentrates on the story as a story of the growth and maturity of a young idealistic character. For example, see Laur a's initiation as a passage from the â€Å"dream world of her parents and social class to the real world of the Sheridan's neighbouring working-class. This also describes the symbolic significance of the garden party, â€Å"The garden party epitomizes the dream world of the Sheridan women, a world whose underlying principle is the editing and rearranging of reality for the comfort. Throughout this short story, we have also analysed a few themes. For the overall theme and sub-themes from this story, â€Å"The Garden Party†, the major theme is growth. Laura’s mother summons Laura to supervise the workmen who come to set up the marquee for the garden party, she intends to leave everything to her children as a way to make them independent.When Laura suggests placing the marquee on the lily lawn, a workman rejects the idea, saying that she should the marquee â€Å"where it’ll give you a bang slap in the eye. † Laura then wonders whether it is respectful of a laborer to speak to a girl of her upbringing in the crude language of the common people. However, Laura ends up approving of the men even though they are the ones who choose the location for the marquee–against the karaka trees. Thus, though failing to supervise the men with authority, Laura learns to overlook class distinctions in dealing with the outside world.The another theme will be the contrast between life and death. The Sheridan's garden is a place of thoughtless pleasure and burgeoning energy, where young people resemble brilliant butterflies and arum lilies bloom with an almost frightening vitality. In contrast, the home of the dead carter is dark and oppressive, guarded by an aged crone and surrounded by a shadowy crowd. Mansfield deliberately exaggerates the difference between these two locations in order to emphasize her theme.That life and death are part of the same continuum is suggested by the temporal structure of the story, which begins at dawn and ends in a gathering dusk. As many critics have noted, Laura's journey to visit the bereaved family has strong mythic overtones and resembles the tale of Proserpina, a goddess who was abducted by Hades into the underworld. Laura's moment of epiphany testifies to a kind of knowledge unavailable in the sunny world of the garden party. In this way, her journey also has the quality of an initiation rite, in which a naive young girl achieves emotional and moral maturity.Last but not least, we realized that this short story is focused on third person point of view. It is because the narrator withholds information in favor of limiting what she says to what Laura thinks and experiences. Besides, she generally does not understand the incident of what she undergoes that day, at least not until the very end, when she says â€Å"isn't life, isn't life? † only for her brother to interrupt her, misinterpret her, and silence the knowledge about death she had just obtained from visiting the cottage o f the man who had died.

Lead Student Assignment Essay Example | Topics and Well Written Essays - 1000 words

Lead Student Assignment - Essay Example The team then identifies the feasibility of the project. Next, project is defined and enters its planning phase. The team prioritizes its tasks, calculates a budget, drafts a schedule and determines the required resources. After that, project is launched or executed, which involves distribution of resources and allocation of responsibilities for the team members. When the project is up and running the manager performs project performance and control by comparing the status and progress of the project with the actual plan. Schedules and the budget may need re-adjustment during this phase. Finally, after the project accomplishes its objectives and the client becomes satisfied, the project is closed with an evaluation being the last step. A project charter in project management can also be referred to as a project statement or project definition. It constitutes of the project’s scope, the participants and its objectives (Carreira & Bill 45). The project charter gives a preliminary delineation of the responsibilities and roles, identifies the key stakeholders, outlines objectives of the project and defines the PM’s authority. Its main role is to serve as an authority reference for the project’s future. Taking the example of an organization that wants to create a framework for employee recognition, a project charter would first include the identification of the project, i.e. the name of the project, its description, sponsor, project manager and the resources of the project team. The second part involves the business reasons for the project, such as improve the organization’s ability to recruit candidates of high quality, complementation of HR values, complementation and building upon activities already in existence. The third part involves the purpose, in this case implement and develop activities aimed at corporate

Wednesday, August 28, 2019

Managing Professional Services Essay Example | Topics and Well Written Essays - 750 words

Managing Professional Services - Essay Example They emphasize the central role of customer expectations in this context and describe the need for managing them, i.e. setting them to appropriate levels.    Thakor and Kumar discuss their research into consumers' perception of what characterizes professional services. Consumers consider those services to be 'more professional' that are perceived to require higher levels of expertise and lower levels of manual labor, and that possess higher levels of credence qualities. Similarly, 'more professional' services are deemed more critical; recommendations play a more important role in service selection, and involve a higher lack of clarity as to the nature of service actually required. McLaughlin, Yang and van Dierdonck (1995) provide a detailed discussion of focus in professional service organizations. Drawing on empirical research of outpatient surgery centers, these authors define the notion of focus, discuss benefits and disadvantages, and develop a framework aiding managers in maki ng micro-focus decisions. Ojasalo (2001) investigates the specific nature of customer expectations in the context of professional services and describes them as often being fuzzy, implicit, and unrealistic. He describes the potential effect of such expectations and professional service providers' failure to meet them on perceived service quality. The author discusses the potential negative effects of appropriately managing such expectations on â€Å"perceived short-term quality/satisfaction and the related potential positive effects on long-term quality/satisfaction†.    Goldstein et al. (2002) describe the service concept's role in driving design and planning decisions at all levels of new service development. The service concept is described as essential to creating organizational alignment by linking a service organization's strategic intent to its customers' needs, and as linking the 'how' and 'what' of service design. Kwortnik and Thompson (2009) research the case of ' Liberty Cruise Lines' to understand the service operations challenges originating from service design decisions taken from a service marketing perspective. They advocate the use of the service operations model, which includes the service promise and concept as one of its essential elements. The authors emphasize the need for coordination between service marketing and operations during ongoing operations rather than only during new service development. Furthermore, they suggest bridging the service marketing-operations gap with service experience management, a new function integrating service operations and marketing. Malhotra and Sharma (2002) agree that the interface between service marketing and operations is critically important. They emphasize the importance of cross-functional interactions and joint decision-making across these disciplines, and introduce a simple marketing operations integration framework, which identifies opportunities for inter-functional integration. A cross -functional approach to service management is seen as essential for effective service design and delivery.    Heskett et al. (1994) describe the ser

Tuesday, August 27, 2019

HW 9 HUMAN RESOURCE Assignment Example | Topics and Well Written Essays - 500 words

HW 9 HUMAN RESOURCE - Assignment Example Many organizations have formulated the wage payment system based on the contribution of the result of the job to the common goal of the organization. Compensation policies of any organization must have provisions of timely review of payment structure in order to consolidate the resultant crises. This program of pay revision to wage earners is possible only with continuous interaction and awareness of their role in the organization. Broadbanding is a system of human resource management to administer the functions of employees of different departments under a particular appraisal system in order to facilitate easy formulation of payrolls. The salary ranges are consolidated into fewer pay ranges with higher difference between two adjacent levels of payment in this system with an intention to avoid overlap of payment ranges (p.435). This system of personnel management is beneficial to the organization as there are lots of chances of payment hikes without offers of promotion whereby expertise of the employee grows with his experience in the same field. Broadbanding may be considered to be on a competency based pay system. It alters the regular narrow salary ranges at different levels to extremely wide salary ranges for the most desirable employee. This system allows employees to choose a work of their interest and proficiency irrespective of the departments to which they are employed. Payment through broadband syst em ensures the participation of every employee in accomplishment of their skill set enhancement. Under the system of competency based compensation the skill set required by the employees of different fields is framed as a combination of works from various departments. While making a slab for payment at a broadband level, highly paid employees face a probable reduction in their pay because of the stipulation of their skill

Monday, August 26, 2019

Current Concepts in Leadership Essay Example | Topics and Well Written Essays - 2000 words

Current Concepts in Leadership - Essay Example The mystery is how leaders whether good or bad can get others to follow them, in many cases even die and sacrifice what they hold most dear - their lives - in order not to let the leader down. Leadership therefore is the sum total of several personal qualities that a leader has, and it is the almost perfect combination of these qualities that spell "Leadership". Gardner (1989) listed down the following qualities of almost every leader: physical vitality and stamina, intelligence and action-oriented judgment, eagerness to accept responsibility, task competence, understanding of followers and their needs, skill in dealing with people, need for achievement, capacity to motivate people, courage and resolution, trustworthiness, decisiveness, self-confidence, assertiveness, and adaptability or flexibility. Think of every leader through history and most of them possess these qualities in spades. Leadership and management are often confused because they have similarities but, in reality, mean two different things. The most basic similarity is that both leaders and managers have most of the qualities listed above. Nevertheless, not all leaders are managers, and neither are all managers, leaders. There are difference in a few key areas, such as the way they get others to do things (leaders inspire people on the basis of what they are (their personality and charisma), while managers get others to do things based on their position of aut... In the traditional definitions of management, leadership is seen as just one aspect of management, the others being planning, organizing, and controlling or directing. So while the leader is followed willingly, at times even blindly, managers rule over their subordinates within the organization. Most companies are founded by leaders but it is managers who make them grow, although in many cases, such as the Marriott or Microsoft or Apple Computers, the leaders are able to work effectively as managers or they hire good managers to run the company and to put order into it. The best combination, of course, is having a manager who is also a leader, or being a leader with managerial qualities. Bennis (1998) best summed up the difference between leadership and management when he said that "managers are people who do things right, while leaders are people who do the right thing." Being a leader-manager is therefore a skill worth developing. Leadership Theories and Examples The human race has been grappling with the issue of leadership since time immemorial: elections, conquest, great battles, and the rise and fall of civilizations have been all determined by the presence, absence, or disappearance of leadership. This explains why leadership theories have multiplied like mushrooms over the last several years, especially with the growth of business corporations. We are so obsessed with what leadership can accomplish (power, wealth, success, and everything else that go with these) that we search for its secrets and its sources so we can either recognize or develop it in ourselves. Among these theories, we can give five that can be better understood with examples in a management setting. These theories have several similarities, and we can group them

Sunday, August 25, 2019

The Debate Over Social Security Today Research Paper

The Debate Over Social Security Today - Research Paper Example The program created to aid those who are unemployed in US is still functional and the program that was created to assist the families that have dependant children has been transformed into a program created to aid the needy ones. The era of the Great Depression led to the creation of Social Security Act but the same idea existed even before this time period. For example: during the 1880s a program to aid the old aged people, pregnant women and ill people was functional in Germany. These programs are said to be developed due to the urbanization of Germany. Similarly, the program of social insurance is said to have developed due to the urbanization in US. During the period of 1880s the number of people working in industries and number of people working in farms and agricultural arena were equal. By the 1930s, the number of people working in farms decreased to 21% of the total workforce and people started gaining wage based employment in the industrial sector. Further states that the wa ges earned by people working in industrialized areas were variable in nature even before the Great Depression. Before the Great Depression, the unemployment rate between the eras of 1905 to 109 fluctuated from as low as 3.9% to 16.4% and the unemployment rate during the era of 1920 to 1924 fluctuated from 4.1% to 19.5% (Kennedy, 1999). When ever economic downtrend took place in US, the category of people who took most of the burden were the old aged people, other side effects of downtrend included loss of income due to impairments and death. These effects gained the attention of the policy makers and during the Great Depression these issues gained more strength as during this era the unemployment rate in non agricultural sectors elevated to 34%. Increase in the degree of these issues made the policy makers create the Social security program (Green, 2003). The early developed program of Social Security was not designed in a way to provide fast relief from the effects of the Great dep ression. The early program was somewhat like the Townsend plan according to which individuals aging 60 and above were provided with an old age pension of $200. This amount was only provided to those individuals who were not employed or could not work and they had to spend the entire amount in one particular months time period. This program never became a part of the US constitution but gained tremendous popularity because it focused on wiping of poverty and to obtain economic success. Body Several features of the Social Security Act of 1935 are still available in the current Social security system, over the years the system has experienced various changes. The changes made to the act during the era of 1939 have now become a part of debate. The Act in its true shape was created with the purpose of providing retirement funds to those who were no longer employed and were aging over 65 years. The formulation of the benefits that were to be offered to old aged people under this act was b ased on the income earned by these old aged people since 1937 and the benefits were offered to people coming from limited kinds of jobs. The first formulation of benefits offered very low benefits to the old aged people as compared to the wages earned by an average worker during that time period (Livingston, 2008). These benefits were never applied to the Social Security Act; the only features applied from this Social Security A

Saturday, August 24, 2019

Report on two water provision methods Lab Example | Topics and Well Written Essays - 1250 words

On two water provision methods - Lab Report Example 21). This describes the situation of arid and semi-arid areas that constitute 30% of the land surface in the world. This means the areas may experience periods of sporadic water shortages, which may threaten the development of the community as well as the lives of the population. The situation is addressed through the establishment of water demand and supply balance that is multifaceted through the incorporation of water provision projects in the regional planning needs. The projects so incorporated should be tailor made to suit the specific problems of the region. Methods of water provision in arid areas The provision of water process may incorporate a diverse range of methods that seek to establish a stable and renewable water supply and demand chain for the arid regions. These options range from the construction of dams to create reservoirs, desalinization processes, ground water reserves exploration, reusing of wastewater, and enhancing rainwater collection methods. However, some factors in the regions serve to rule out some options as the preferred modes. The option of rainwater collection is ruled out if the area receives minimal annual rainfall amounts. The area also requires a steady source of water in the form of a river, for the construction of a dam (Cipollina, Micale, and Rizzuti, 2009, p. 45). The amount of water availed by reusing is dependable on the amount available for use in the first place. This leaves desalinisation processes and the exploration of ground water reserves as the most viable options. Background information of the two methods 1) Desalinisation processes Desalinization also referred to as desalination, is a term used for any of the processes used to remove the large quantities of salts and minerals contained in saline water. The aim of the processes is to produce fresh water that is suitable for incorporation in irrigation and human consumption. The processes are preferred as they produce salts as byproducts that are used in the production of other products. This method of water provision is applicable in the setting of arid areas as most have underground water reserves that are high in salt content that make them unfit for human consumption and other general-purpose applications like irrigation (Wang 2008, p. 24). The method is specifically suitable for arid areas like Egypt and Israel that are next to unlimited saline water reserves in the form of the sea. 2) Underground water exploration Ground water is the collection of water in the ground that results from the infiltration and percolation of water from various forms of precipitation ranging from rainfall to snow, which is then trapped in bedrock consisting impermeable rocks. The location of these water resources is not restricted to specific regions as it is found nearly everywhere (Raghunath2007, p. 71). However, the usable and reliable quantities are only found in rock formations known as aquifers with sufficient voids between them enabling the holdi ng and conducting of water. This means that most arid areas are sitting on large water reserves that may act as stable water supply sources in the areas if they are explored (Webb 2006, p. 12). Comparison between the two methods Processes used i) Desalinization Originally, the processes of desalinization applied vacuum distillation processes to separate the salts from the water. This involved the boiling the saline water in pressure conditions that are much

Friday, August 23, 2019

Zara IT for Fast Fashion Essay Example | Topics and Well Written Essays - 2000 words

Zara IT for Fast Fashion - Essay Example The case study "Zara IT for Fast Fashion" indicates that the company relies on an outdated operating system for the store terminals and lacks readily available network across all the stores. The dilemma that the management is grappling with is determining whether they should upgrade the present system and loose the reliability that characterises the current system or proceed with the current DOS-based system that is devoid of compatibility to the future improvements. The case study focuses on Zara, the largest retail chain for Inditex, Spanish retail giant, and the manner in which it has been successful due to its flexibility, excellent fashions and application of a simple business model (McAfee, Dessain and Sjoman, 2007). The head of the IT department in the company, Salgado, is grappling with a dilemma on whether to upgrade the IT capabilities and infrastructure for the retailers or retain the current system. The case study indicates that the company relies on an outdated operating system (OS) for the store terminals and lacks readily available network across all the stores. The Microsoft Disk Operating System (MS-DOS) seems to be working well as no major challenges have been witnessed in the course of its long time use. One of the major concerns expressed by Salgado in the long run is that Zara Point of Sale (POS) is running on MS-DOS that is not supported by Microsoft Inc. According to Capell (2008), DOS has been replaced by Windows since 2001, the same time that Microsoft Inc stopped supporting DOS.

Thursday, August 22, 2019

Popular Places in Shimla Essay Example for Free

Popular Places in Shimla Essay Dear Sebastian, I had a wonderful time visiting Shimla, the summer hill station of India, which has a number of appealing attractions. It is located in the lower ranges of the Himalayas and is enveloped with oak, deodar, pine and rhododendron forests. Shimla is an old town and has beautiful colonial structures, quaint cottages and charismatic places to go for walks. The town also has delightful means of entertainment, shopping and sports. The highest point in the area is Jakhop Hill which provides a breathtaking view of the entire city. Glen forest a charming place for picnics and the Shimla Summer Hill is a quaint place to go for peaceful and refreshing walks. There is a beautiful water fall by the name of Chadwick Falls within the thick forests while Prospect Hill which is close by, provides for the perfect picnic outing. The most beautiful structure in Shimla is the Institute of Advanced Studies which was previously the official residence of the Viceroy of India during British rule. There are several temples in the area such as Sankat Mochan, Tara Devi temple and the temple of the Tibetan Goddess Drolma. The Himachal Pradesh State Museum houses a rich collection from the entire state. The town is indeed very pleasant and is quite huge for a hill station. The hill station presents the visitor with charming and unique glimpses of the fast vanishing colonial charisma. The Mall, buildings and picnic spots remind one of the time when this town was the summer capital of the British in India. The centre of all activities whether it is commercial or cultural is the Mall which provides a magnificent reminder of the colonial culture. The place is beautiful and is worth the pains for you to visit and experience the same joy that I experienced. You need to carry light woollens as the temperature is quite low even during summers. If you wish to go for a trekking expedition you can carry your camp kits and clothing that can sustain the rough and hectic routine. Best wishes John Works Cited Popular Places in Shimla, http://shimla. com/Places/index. htm, Accessed on 2

Wednesday, August 21, 2019

Effect of a Narcotic Antagonist on an Addict Essay Example for Free

Effect of a Narcotic Antagonist on an Addict Essay Addictive ailments are described by the constant exploit of a drug like cocaine, amphetamines, heroin, alcohol, and other related drugs (McDowell, 1999).  These ailments frequently caused by the following: the increase of tolerance for such drugs, requiring further increase on amounts to pull off the preferred outcome; material addiction, differentiated by a series of definite indications and physiological signs like, for example, the pulling out or self-denial condition on termination of use of the particular drug; and obsessive drug-pursuit manners, with persistent, habitual, or irregular use, notwithstanding potential impairment not only to self but also to others. Starting in the first years of 1960s, studies and researches have been mounting in the biology of addictive ailments and disorders, and importance has transferred from only psychosomatic, epidemiological, and sociological studies to examinations of the neurobiological, molecular, and metabolic sources of drug-dependence (McDowell, 1999). The four foremost addictive ailments and disorders are alcoholism, cocaine, â€Å"narcotic (or opiate) addiction†, and other nicotine addiction, and stimulant addiction (McDowell, 1999). Drug dependence may also transpire subsequent to constant exploit of other sorts of means like benzodiazepines, marijuana, and barbiturates. In 1973, opiate mediator, which functions to serve as an agent involving the opioid and the physiological reactions, overwhelmingly recognized in mammals which include human beings. From then on, it has been identified that there are no less than three diverse sorts of opioid agents such as the following: delta receptors, kappa receptors, and mu receptors. Opioids consist of materials that are created by the endocrine system such as the endorphins, dynorphins, and enkephalins, and may be manufactured artificially (Stine Kosten, 1997). Exogenous artificial opioids are employed expansively in the management of pain. Treatment using narcotic antagonist like Naltrexone for opiate dependents is typically carried out in patients who are being treated outside medical asylums though the start of the prescription regularly begins subsequent to therapeutic detoxification in an outpatient cases (OMalley, 1998). Naltrexone has extended side effects. It is an artificial opiate adversary with a small number of side effects that is employed through oral in-takes either every day or every three times in a week for a continuous period of time. Patients who undergo narcotic antagonist treatment must be medically cleansed and free from opiate substances for couple of days before naltrexone can be administered to put off the tendency of opiate asceticism syndrome. When employed this way, all the upshots of self-managed opiates, as well as euphoria, are entirely obstructed. The presumption behind such management is that the frequent and continual deficiency of the preferred opiate outcomes, with the apparent ineffectiveness of taking the opiate, will progressively and eventually bring in infringement on the obsession of opiate dependence. Naltrexone itself does not have personal upshots or probable for exploitation and is not addicting (OMalley, 1998). However, the patient’s cooperation is the foremost requirement such that refusal of such treatment is really a frequent predicament. Thus, a positive treatment result needs that there should also be a constructive medical rapport, valuable psychoanalysis or psychotherapy, and cautious monitoring of prescription observance. Patients soothed on naltrexone can perform jobs, prevent misdeeds and transgressions as well as hostility, and decrease their contact to HIV. Lots of knowledgeable and skilled medical-psychological therapists have acknowledged the effects of naltrexone as the most practical and functional for extremely aggravated, freshly detoxified drug-dependents who wish total withdrawal from drug addiction because of outside factors including damaged experts, probationers, parolees and prisoners who are granted a â€Å"work-release status† (OMalley, 1998). Patients neutralized on naltrexone can act just as how normal people do. They can perform jobs, prevent misdeeds and hostility of the street traditions, and decrease their contact to HIV by discontinuing drug exploitation and â€Å"drug-related high- risk sexual behavior (Stine Kosten, 1997). †

Charlotte Haze

Charlotte Haze Literature is not solely a method of entertainment. It is also used to expand a readers mind by allowing them to enter a different world. To do so, a reader will often have to suspend their disbelief. It is very rare that one must question what he/she is reading. Vladimir Nabokovs Lolita is the confession of an erudite European intellectual with an obsessive desire for nymphets-girls between the ages of nine and fourteen who are, as he judges them, sexually aware. In Humbert Humberts confession, he admits to the years of molestation of a young girl referred to as Lolita (Dolores Haze). This confession is written by him while awaiting trial for a seemingly unrelated murder. At the end of the novel, Humbert states that the murder he committed was an act of love and he rationalizes not only his violence but his pedophilia. Although the confession seems free-flowing and a spur of the moment decision on the part of the narrator, how does Nabokov indicate that Humbert Humbert is an unrelia ble narrator through the use of literary devices and linguistic patterns in Lolita? Despite Humbert Humberts horrid crimes, his language and wordplay make for a more pleasant reading experience than one would expect. Through the use of characterization, diction, and comparison and contrast, Nabokov suggests that Humbert is unreliable and knowingly writes a tale that paints himself as a victim of circumstances. Characterization: As Humbert Humbert is the narrator of the novel, he characterizes the individuals in the story. No second opinions are presented; therefore the reader is given a one-dimensional interpretation of each character. There are clues in the novel that suggest Humberts descriptions are biased in his favour, including the rapid changes in the characters personalities and the tone in which they are described. Humberts descriptions of Charlotte Haze, in particular, change significantly as the story progresses. Charlotte, Lolitas mother and Humberts eventual wife in the novel, is a middle-class American housewife who aspires to be sophisticated and cultured. Her relationship with her daughter is strained as she focuses all her attention on accommodating her lodger Humbert Humbert, who finds her intolerable and simply wants access to Lolita (Dolores Haze). During the beginning of the novel and the beginning of their relationship, Humbert refers to Charlotte simply as the Haze woman. His disgust and aggravation is apparent even at the mention of her presence. When first describing Charlotte to the reader, Humbert states: I think I had better describe her right away, to get it over with. She was, obviously, one of those woman whose polished words may reflect a book clubbut never her soul; women who are completely devoid of humour (Nabokov 37). His dislike for Charlotte is made clear from the m oment she is introduced to the reader; however Humbert continues to point out her vulgarity and lack of sophistication. One night, while secretly fondling Lolita on the front porch, Humbert writes: [Lo] fidgeted a good deal so that finally her mother told her sharply to quit it and sent [her] doll flying into the dark (Nabokov 46). Charlottes behaviour seems over-the-top and disdainful. However, it is interesting that whenever Humbert has any inappropriate contact with Lolita, he follows quickly by writing of Charlottes contempt towards her daughter. After his contact with Lolita on the front porch, he quite sarcastically writes the following excerpt: [Lolita] had been spiteful, if you please, at the age of one, when she used to throw her toys out of her crib, so that her poor mother should keep picking them up, the villainous infant. Now, at twelve, she was a regular pest, said Haze. Her grades were poor. Of course, moodiness is a common concomitant of growing up, but Lolita exagerrate[d]. Sullen and evasive. Rude and defiant (Nabokov 46). Although expressing Charlottes frustration with her daughter, the speech is not a direct quote from Charlotte indicating that Humbert is paraphrasing what she has told him. This harsh-toned speech seems to be a convenient ploy on the part of the narrator to distract from the fact that he took advantage of a young girls trust for his own physical gratification. In fact, throughout the novel, Humberts abuse of Lolita is followed by negative dialogues from the other characters. Nabokov seems to suggest that Humberts confession is well thought-out and biased in his favour. It seems the narrator wants to justify his actions. After Lolita tags along to a shopping trip with him and Charlotte, Humbert quotes her mother as saying: It is intolerable that a child should be so ill-manneredwhen she knows she is unwanted (Nabokov 51). While they are driving, Humbert takes advantage of Lolitas proximity to hold, stroke, and squeeze [her] little paw all the way to the store (Nabokov 51). Humbert use s Charlottes contempt towards Lolita to justify his affection towards her. Although this physical contact is outwardly innocent, Humberts intentions are clearly pedophilic. It is by characterizing Charlotte as unmotherly and unkind that Humbert tries to gain the readers sympathy. He portrays himself as a father figure providing a mistreated girl with love. Before her death in the novel, Charlotte is portrayed as a brutal, unloving mother. However, after she is accidently killed, Humbert is free to parent Lolita. After he collects Lolita from the summer camp she was forced to attend, one notices the change in the tone he uses to address Charlotte. Lolita, since returning from camp, has remained troublesome and moody. After Humbert has consummated his relationship with the young girl, they engage on a long road trip including many pit stops and shopping trips. The teenage girl is not particularly enjoying their voyage and is understandably vulgar and upset. Humbert is quoted many times as saying: Charlotte, I begin to understand you! (Nabokov 149). Humbert narrates and characterizes other individuals in a way that will arouse sympathy for himself. Previously, when Humbert would engage in inappropriate contact with Lolita, he would deliberately point out her mothers unaffectionate nature to justify his touching her child. Now that Charlot te, the obstacle, has been overcome and Humbert regularly molests and abuses her daughter, he points out Lolitas insufferable qualities. He now understands Charlotte and points out that she was not as negative a person as she seemed. Humbert does this in order to paint himself as a tired father putting up with his difficult daughters every whim. Humberts descriptions of Lolita also change, removing the characters likeability as the story progresses. At the beginning of the novel, Lolita is described as closely resembling Annabel, Humberts childhood love. Humbert explains that he is instantly captivated by her beauty: When I passed her in my adult disguise, the vacuum of my soul managed to suck in every detail of her bright beauty (Nabokov 39). Although Lolita is a mediocre American child, vulgar and even less polished than her mother, Humbert seems to view the girl through rose-coloured glasses. To him, she is not vulgar, but charming, not aggressive, but misunderstood by her wretched mother. Although Humbert does not appreciate Lolitas idolization of American pop culture, nothing much else is said with regards to her intellect. Interesting to note is Lolitas minimal dialogue in this part of the novel. She does not say much, except for her frequent arguments with Charlotte. In these arguments, Lolita is not portrayed as a de licate child, but rather a strong-willed, aggressive girl. I think you stink and this is a free country are some of the arguments made to her mother during their verbal fights (Nabokov 46). During one particular fight, Humbert writes: Later, I heard a great banging of doors and other sounds coming from quaking caverns where the two rivals were having a ripping row (Nabokov 48). Writing this, Humbert indicates that Lolita is able to hold her own against her mother. She is not the type to be trampled over or forced to do anything. By including dialogues and descriptions such as these, Humbert suggests that Lolita is a strong child who gets what she wants. In addition to describing her bad-temper, the physical contact between Humbert and Lolita is always said to be instigated by the girl. Humbert narrates: Presently an old gray tennis ball bounced over [Charlotte], and Los voice came from the house haughtily: Pardonnez, Mother. I was not aiming at you. Of course not, my hot downy darling (Nabokov 55). What to an average person would seem like a playful act derived from boredom, Humbert tries to illustrate as an act of seduction. Humbert portrays Lolita as a willing participant in his games, as shown in the following excerpt: Humbert Humbert intercepted [her] apple. In a sham effort to retrieve it, [Lo] was all over me. Every movement she made, every shuffle and ripple, helped me to conceal and to improve the secret system of tactile correspondence between beast and beauty-between my gagged, bursting beast and the beauty of her dimpled body in its innocent cotton frock (Nabokov 58-59). Although Humbert sits there almost inert during thi s encounter, and although Lolita comes to him, he instigates the situation by innocently taking her fruit from her. After her stay at a summer camp, Lolitas sexuality has changed drastically as the reader learns she has had her first sexual encounter. In this part of the novel, through direct quotes, Lolita is characterized differently. She is very teasing of Humbert: I did not [miss you]. Fact Ive been revoltingly unfaithful to you, but it does not matter one bit, because youve stopped caring for me anywayyou havent kissed me yet, have you? (Nabokov 112). Humbert then narrates: Lolita positively flowed into my arms (Nabokov 113). This is the first serious encounter the two characters have: a kiss Humbert narrates as having been Lolitas idea. Although Humbert describes the confidence with which Lolita engages in this behaviour, he also reveals that it was but an innocent game on her part, an imitation of fake romance. Having already lost her virginity to a young man at camp, Lolita initiates sexual intercourse with Humbert during their stay at a hotel. However, more than a romantic partner, Nabokov illustrates Lolita as a young girl in search of affection of any kind. Charlotte, not fitting the maternal archetype whatsoever, was jealous of the relationship between Humbert and Lolita. Having not yet learned that her mother is dead, and believing Humbert and Charlotte are still married, Lolitas contact and conversation with Humbert resembles a bitter act of rebellion against her mother who forced her to attend camp (an experience she describes as dirty and naughty despite her cool demeanor). Having sex with Humbert seems like more of a game to Lolita as she does not understand the severity of her actions. However, it is a way of betraying her mother, just as Charlotte betrayed her by sending her to camp. When Humbert reveals in a most insensitive way that Charlotte is dead, Lolita is truly heartbrok en. Humbert writes: At the hotel, we had separate rooms, but in the middle of the night she came sobbing into mine, and we made it up very gently (Nabokov 142). The quotation suggests that the two engaged in sexual relations once again, and although Humbert does not specify why Lolita was crying, it was most certainly due to the death of her mother and not the mild argument she had with him. The statement illustrates a young girl with no one to turn to except for the adult who victimizes her. Having lost her mother, her only remaining parent, Lolita turns to Humbert-her technical father. He uses her need for affection to gain control of the situation for his own physical gratification. Despite frequent dialogues and descriptions in which Lolita is shown to be unhappy and vulnerable, Humbert adds his own biased interpretations of Lolitas behaviour. She is characterized as a manipulative, able girl. If she is not bought certain things, if she is not allowed to go to certain places, Lolita withholds sex from Humbert. This is an unfavourable depiction of the young girl as her body is the only power she possesses. She has no money, and without Humbert, she cannot survive. In order to put herself in a position of power and achieve some sort of reward for her suffering, Lolita uses her sexuality-something Humbert describes as cruel, manipulative promiscuity. Killing Clare Quilty, the man with whom Lolita runs away, Humbert describes as an act of love for having forced Lolita into poverty. His possessiveness in this part of the novel indicates that he is defending his honour rather than hers. Humbert writes his confession in order to convince the reader that though he is g uilty, he was controlled by a force greater than himself. Through his dynamic characterization of the other characters, Humbert inadvertently reveals he is only interested in telling the story from a viewpoint that will allow the reader to sympathize with him. Diction: In addition to character development in Lolita, diction is also suggestive of Humberts unreliable narration. Throughout the novel, the reader is entranced by Humberts fancy prose style. It is the language used that makes the grotesque themes in the novel bearable. However, many recurring words and linguistic patterns used by Humbert betray the persona he wants to create. Although Humbert wants his confession to seem unbiased and unplanned, the first paragraphs of the novel indicate that his confession is directed to a particular audience-[the] ladies and gentlemen of the jury (Nabokov 9). He, himself, titles his work Lolita, as it is essentially the story of the young girl. However, the foreword written by the fictional Dr. John Ray titles it The Confession of a White Widowed Male. It is interesting that it is always during the most grotesque scenes in the novel that Humbert directly acknowledges the presence of the reader. When pondering whether or not to kill Charlotte, Humbert directly engages the reader(s): And, folks, I just couldnt! In silence I turned shorewardand still I could not make myself drown the poor, slippery, big-bodied creature (Nabokov 87). At times during the confession, Humberts writing becomes almost self-reflective-it seems he gets lost in his past experiences. Nonetheless, in the moments where his morals come into question and where his behaviour becomes criminal, he speaks directly to the reader. Humbert almost acts as his own lawyer, and in an eloquent persuasive tone, tries to sway the reader in his favour. Humbert also uses wordplay to foreshadow Clare Quiltys involvement and significance to the story. In the beginning of the novel, Humbert reads a review. Clare Quiltys name appears, alongside others, and plays are listed including The Little Nymph and Fatherly Love. Humbert says that Lolita could have appeared in a play called The Murdered Playwright, alluding to playwright Clare Quiltys murder. Quiltys presence is always felt in Lolita even before his character is introduced. This leads the reader to believe that Humberts narrative is not free-flowing, but rather serves a direct purpose: to gain sympathy from the reader for the murder he committed. In addition to the change in audience, the connotation and tone of the words used change depending on the situation. Besides Humberts descriptions of nymphets, every other character and experience in his confession is described with cynicism and irritation. Nymphets are introduced as fantastical beings: Nine and fourteen [are] the boundaries-the mirrory beaches and rosy rocks-of an enchanted island haunted by those nymphetsand surrounded by a vast, misty sea (Nabokov 16). This description seems out-of-character for Humbert, who otherwise presents himself to be (within reason) rational. Humbert also states that not all girls in this age range are nymphets. It is the slightly feline outline of a cheekbone, the slenderness of a downy limb [which identify] the little deadly demon offantastic power (Nabokov 17). Humbert chooses to coin the term nymphet instead of using the accepted term of underage girl. By stating that he is not attracted to all young girls, Humbert tries to separate him self from regular pedophiles. The magical tone that surrounds these descriptions makes it seem as though Humbert is not in self-control and submits to the powers of these mystical demons who drive him to abnormality. It is interesting to note that Humbert is very scientific and technical in other parts of the book using jargon such as pederosis and pseudolibidoes. The two different methods of speaking represent Humberts ability to change according to circumstance. While trying to explain his helplessness in the presence of Lolita (and other nymphets), Humbert betrays himself through his word choice. Although eloquent, his possessiveness jumps off the page. Whenever speaking of Lolita, seemingly arbitrary descriptions include possessive pronouns. This is demonstrated numerous times in the novel: How smugly would I marvel that she was mine, mine, mine (Nabokov 161). Constantly referring to the girl as my child, my Lo, my pet, Nabokov italicizes the pronouns to place emphasis on Humberts possessiveness. Furthermore, it is interesting to look at the sentence structure. Whenever events take place involving other people, Humbert makes sure to unite Lolita and himself: Last night, we sat on the piazza, the Haze woman, Lolita and I. Even when writing, Humbert must remain close to Lolita, using punctuation to separate Charlotte from the two of them. Humbert tries to label Lolita as the seducer and instigator of their physical relationship: She played with and kept sticking to my lap (Nabokov 45). Descriptions of such scenes are never explicit, but when movements are described, they are always those of Lolita. Humbert leads the reader to believe he is just a pawn in Lolitas game. In another section of the story, he writes that [Lolita] struck Humbert, quite painfully (Nabokov 65). This is yet another example of Humbert purposefully showcasing Lolitas strength and willpower. Surprisingly, he refers to himself in the third person-something he does often when he bribes/seduces Lolita. It is unavoidable for Humbert to implicate himself in the novel, but when he narrates the more disturbing things he does, he never personalizes it, using Humbert instead of I or me. By doing so, Humbert defeats the purpose of a confession, not really acknowledging it was him who did anything wrong. Although Lolita is shown to sometimes be an hasty child, the words used to describe her when shes around Humbert always paint her as bold and aggressive. She is said to make Humbert nervous. When Lolita reproaches him for his lack of kissing skill, Humbert tells her to show [him] wight ray (Nabokov 120). It seems out-of-character for the eloquent Humbert to be so inarticulate. However, through the use of diction and punctuation, Nabokov suggests that Humbert does not directly quote characters in the novel. In one part of the novel, Humbert writes: Look, we need to go, said Lolitaor something along that line (Nabokov 76). Even though Lolita is clearly quoted, Humbert cannot be sure. This allows the reader to create distrust in Humbert, as he clearly changes dialogue. Many of the letters and conversations Humbert includes in the confession, he admits are paraphrased. Therefore, it is quite difficult to completely trust Humberts story as some of his bias has inevitably seeped through. Also interesting are the nicknames given by Humbert to other characters. Charlotte is also known as the Haze woman, cold big Haze and Lady Hum. Humbert reveals his own mercurial nature by changing the connotation of the nicknames depending on his mood. The fact that his opinions of other characters change so rapidly and so often indicate that Humbert is using them to better his image in the eyes of the reader. There are instances where Humbert seems disgusted with himself, describing his attraction to nymphets as a monstrous love(Nabokov 83). Immediately after he reproaches himself, Humbert goes on to support pedophilia: We are not sex fiends! We are unhappy, mild, dog-eyed gentlemen sufficiently well-integrated to control our urge in the presence of adults, but ready to give yearsof life for one chance to touch a nymphet. Emphatically, no killers are we (Nabokov 88). Humbert never apologizes for his behaviour, admitting it is only society that makes him feel deviant. Contrast Comparison: Nabokov uses contrast and comparison in Lolita to indicate Humbert Humberts biased narration. Humbert often defends his pedophilia-reprimanding societys hypocrisy. He compares his relationship with Lolita to many historical couples: American president Abraham Lincoln and his younger wife, Italian scholar Petrarch and 12 year-old Laureen, and poet Dante Alighieri and his 9 year-old companion. Humbert mentions these relationships as if to validate his relationship with Lolita. These men, whose women were often their muse, served great purpose to society. Humbert questions the confines the law puts on his people (pedophiles), as these men of great status improved the world while sharing his love of nymphets. It is important to note Humbert does not dwell on the age of these men or the time period they lived in (hundreds of years ago). In addition to this, Humbert makes a direct comparison between Annabel, his childhood love, and Lolita. Dolores Haze takes on multiple names: Lo, Lola, Dolly, Hot Little Haze, and Lolita. Humbert states that: in [his] arms, she was always Lolita (Nabokov 9). Later on in the novel, one discovers that Lolita is derived from combining Annabels name with the name Dolores. Annabel Lee and Dolores produce Lo-lee-ta. Although Humbert ridicules psychiatrists, he drops many clues (including this wordplay) that suggest that Annabels early death is the reason for his attraction to underage girls. A love taken from him during a fragile age leading to sickness-this image, he hopes, will arouse the readers sympathy. In the novel, Humberts love scenes with Annabel are somewhat explicit; they use many metaphors and symbols: I was ready to offer her everything, my heart, my throat, my entrails, I gave her to hold in her awkward fist the scepter of my passion (Nabokov 15). As he and Annabel are of the same age, Humbert can be more direct with the reader in these scenes. Conversely, Lolitas sexual scenes with Humbert are quick and do not describe any physical interaction. One assumes that Humbert does this to avoid arousing disgust in the reader. This indicates that Humbert formulates his story in a way that keeps the reader on his side. Throughout Lolita, comparisons are made between older women and girls Humbert deems to be nymphets. Older women, no matter their role in Humberts life, are always unattractive, cruel and unintelligent. Valeria, Humberts first wife, is described as fat, dumb and completely inept. Charlotte Haze is also fat, disgusting and irritating. Young girls are always painted as desirable. The most beautiful language is used to convince the reader of the power of these nymphets. They are seductive, physically-tone, and delicate (Nabokov 17). Humbert tries to illustrate older women as revolting, so the reader will be able to empathize with his lifestyle. Younger boys, however, are never described in the same light as young girls. They are dirty, repulsive, and dangerous. Any boy Lolita speaks to, any waiter who comes into contact with her is described negatively. Humbert portrays himself as Lolitas protector, unwilling to let her be tarnished by these lowly creatures. This is how he sees Clare Quilty. He is the man who kidnaps his daughter and then abandons her. Before Humbert discovers that Quilty is the man Lolita runs away with, Humbert sets out on a mission to trace the fugitiveà ¢Ã¢â€š ¬Ã‚ ¦to destroy [his] brother (Nabokov 247). In the final scenes where Humbert and Quilty are fighting, Humbert narrates: I rolled over him. We rolled over me. They rolled over him. We rolled over us (Nabokov 299). This is the only time in the novel when Humbert (indirectly) acknowledges his mistakes. Referring to Quilty as his brother, Humbert illustrates that they are one in the same. They both helped in destroying a young girl. This is the only moment of remorse shown in the novel, as Humbert quickly reverts back to condemning Quilty. Conclusion: Although readers often expect the narrator of a novel to be completely truthful, it is important to question the reliability of the narrator. In Lolita, Nabokov indicates that narrator Humbert Humbert has his own personal agenda and tells the story in a very biased way through the use of characterization, diction, and comparison and contrast. Why then is this novel so compelling to read? Why does the reader insist on being lectured by the corrupt Humbert and feeding into his lies? Although the narrator is biased in his assertions, Nabokov makes sure to include several clues to help the reader discover Humberts deception. Lolita is not simply escape literature, as it requires the reader to actively think about the story being told. By placing trust in the reader and stimulating their intelligence, Nabokov has created one of the literary masterpieces of all time.

Tuesday, August 20, 2019

Americas Culture Essays -- Cultural Society Multiculturalism Essays

America’s Culture America is cultural diversity. It is not home to one race or one culture. The building of American history was done through Irish, Black, Japanese, Korean, and many other cultures combined. The people of these various backgrounds came together for a common cause. To attempt create the society that they believed was better than there original origin’s way of life. Many of these founders undertook great hardships and some even death to create something that some people many times overlook or take for granted. If you look at our American society as a whole, you will notice that many Americans share certain beliefs and even customs in common. From the objects in our houses to the food we eat and the clothing they wear. Being American has become more than just a place of birth on a passport. America is a way of life. It is a culture all of its own. Some may argue that America is simply the place where you can live freely and safely, but not a true culture or origin because some bel ieve that one’s true culture is the culture of the society that grandparents of years past had before migrating to the United States. But, I see America as more than just that. I am proud of my family’s heritage and what traditions we do continue, but I believe that my family has become greatly assimilated to the "Mainstream Culture" of America. I define "Mainstream Culture" as the "American way of life," The standards and traditions that society has developed on how Americans should live. I do not see this as a negative happening. It is an inevitable idea that happens to every immigrant family that has been newly introduced to the United States. Immigrants do not forget their ethic culture, they simply adapt. Bhararti Mukherjee... ...nd something that has become respected though out the world. There is a sense of pride that comes along with saying that you come from such a great country. Let’s hope that this great culture that exists in this great country never stops being taught. Bibliography Bray, Thomas. "Memorial Day and Multiculturalism." Detroit News 24 May 1998. 16 pars. 15 September 2000 . Kitchens, Marshall "Discussion Board." Oakland University; 2000. Http://www.oakland.edu/~kitchens Mukherjee, Bhararti. "Two Ways to Belong in America." BorderTexts: Cultural Readings for Contemporary Writers. Ed. Randall Bass. Boston: Houghton-Mifflin, 1999. 116-119. Takaki, Ronald. "A Different Mirror." BorderTexts: Cultural Readings for Contemporary Writers. Ed. Randall Bass. Boston: Houghton-Mifflin, 1999. 589-596.

Monday, August 19, 2019

The Differences Between A Club And A Gang :: essays research papers

The differences between a club and a gang, are quite distinct, but it is the connotational differences between these two words which distinguishes one from the other. The New Lexicon Webster's Dictionary of the English Language defines a club as; "...an association of people with some common interest who meet periodically..." It defines a gang as "...a number of men or boys banding together, esp. lawlessly..." This definition is traditionally slanted toward applying to male youth, and stereotypical gangsters, from the Mafia to street criminals. Persons who often have a negative attitude toward youth see gangs. Often individuals form gangs out of fear and for the protection of their members whether they are the Bloods and Crips of Los Angeles or the Sharks and the Jets of "West Side Story." Gangs may not possess a set of formal written rules, but all of them have their own sets of customs or conditions. Gangs may or may not be facilitated in a branch of higher and lower members, mimicking a military model. Gangs often have a loosely defined set of goals, and are often involved in delinquent activities. A socially approved form of a gang is a club. Americans generally view clubs as character building leadership opportunities; whereas, individuals typecast into gangs are persecuted as criminals. Clubs are formed with constructive goals in mind, such as making it easier for its members to find parts for a particular brand of automobile. Socioeconomic class, academic achievement, or perceived roles in society for its members all play a part in the preferential treatment given to a group which a society deems a club rather than a gang. For instance, parts of the public anticipated that motorcycle riders would cause a massive rise in crime within the Hollister area during the motorcycle rally.

Sunday, August 18, 2019

Essay --

I was born and I live in Armenia, a country that has a rich history(over five thousand years), culture and traditions. Throughout its history Armenia has seen a lot. And now, after seventy years of being a part of the Soviet Union, it has already been twenty years that Armenia is an independent country. As it is a "young" country and is considered to be a developing one, it needs a lot of help to overcome the bad social-economical situation. Who else if not the youth of Armenia must be concerned about this and have their even small contribution to the prosperous future of Armenia? But for making a change you yourself must be developed and skilled enough to take the responsibility. This is one of the reasons why I want to study in the United States of America, as it is one of the most developed countries in the world, it has a lot of skills in education (in the field that I have chosen) and is a great example of civilized country. Currently I am a sophomore at Vanadzor State Pedagogical Institute named after Hovh. Toumanyan with the profession of specialist in English , teache...

Saturday, August 17, 2019

Marketing Research Report for Canadian Energy Drink

Marketing Research Report Good4U Drinks co. Exporting Beaver Buzz Product Line to India Prepared for ¬: Richard Debanks, Director of Marketing, GOOD4USports Nutrition 15621 Marine Drive White Rock, British Columbia V4B 1E1Canada Email:[email  protected] com Prepared by: Hot Point Marketing DepeshMohindra, Ankush Sharma, Gautam Sharma CONTENTS 1.Richard Debanks Hot Point Marketing Director of Marketing 80 Rouge River Drive GOOD4USports Nutrition Toronto, Ontario 15621 Marine Drive, White rock, Canada British Columbia , Canada M1B 6K3 V4B 1E1Dear Mr. Richard Debanks, Hot Point Marketing is a team of Marketing Management students at Centennial College who are determined to achieve and succeed. Our team boasts a diverse background in experience. With our collective skills we seek to provide GOOD4UDrinks co. with the opportunity to launch their product line of Beaver Buzz energy drinks in India. Attached is a copy of our marketing research report which explains how we have evaluated t he business opportunities for the company in India and also the methodologies and sources we have used..We appreciate your cooperation and assistance and thank you for taking the time to read our report . We are indebted to you for helping us apply our knowledge and skills. We look forward to hearing from you. Yours Respectfully, Depesh Mohindra Director of Hot Point Marketing? EXECUTIVE SUMMARY The market of energy drinks in India has witnessed an increase of about 50% from 2006-2011 crossing the Rs 600 crore ($109 million CAD) in 2011. Beaver Buzz Canada as a new entrant in the energy drink market can gain a significant market share in the market due to its unique flavours and product line of energy drinks.The market is dominated by Red Bull, and other energy drinks brand like Monster, Cloud9, Full throttle and XXX. This research report explains in detail the business opportunity for Beaver Buzz Canada in the Indian energy drink market. and also explains how the product should be marketed in order to gain a significant market share and increase the sales volume. It contains information on present market situation, marketing objectives of the product and also the marketing actions to be taken to achieve the marketing objectives.The document also explains about the various methodologies used to conduct the research and how data was interpreted from the various sources. ? INTRODUCTION (Beaver Buzz Canada) Good4u Drinks co. was established in 2001 in Vancouver, British Columbia by Andrew Drayson and Richard DeBanks (nutrition). They are known for making sports nutrition drinks which include drinks for endurance, recovery, calorie burning and relaxation and also Beaver Buzz product line of energy drinks (overview). Beaver Buzz was created by Good4u Drinks co. in 2005 as a purely Canadian energy drink that Canadians will be extremely pleased to call as their own.Beaver Buzz became an instant hit after its launch in the Canadian market to such an extent that the Am ericans also started to demand for their product, so the company started selling the product via internet to the Americans initially and the company launched the product line later on in August 2009 in the United States (Buzz B. ). The Buzz Beaver product line is also available in the UK by the name of Bulldog Buzz (Buzz W. t. ). Buzz Beaver is devoted to efficiency in all its efforts, from the tiniest details, to the greatest venture. Above all, the company is devoted to provide the customers with the best beverages on the planet. Buzz B. ) BUSINESS OPPURTUNITY (Energy drink market in India) Energy drinks contain legal stimulants, vitamins and minerals, including caffeine, guarana and taurine, various types of ginseng, malt dextrin, carnitine, creatine monohydrate and ginkgo biloba. Some contain high levels of glucose and glucose. This category typically included caffeinated drinks which are used for boosting energy. Currently the market of energy drinks in India is lead by two maj or firms namely Red Bull and Cloud 9. Beaver Buzz can break the ice in this market by introducing its unique energy drink line of products.Flavours Saskatoon Berry, Black current, Citrus, Core energy, Green tea and pink grapefruit can make the brand famous in the country as they are new. Also their energy shot version which is a small black bottle of 60 ml can help them capture a significant market share (Buzz B. ). According to marketing research company Datamonitor Plc, the market for energy drinks in India was estimated at Rs 600 crore($109 million CAD) in the year 2011, still at a young age when compared to carbonated beverages, which was valued at Rs 7000 crore($1. 27 billion CAD).Between 2006 and 2011, the market of energy drinks in India has grown constantly at a rate of 50%. Contrary to that the growth of carbonated drinks experienced a decrease by 0. 5% during the same period. With an increase in number of modern retail stores the energy drinks market is expected to reach R s 1100 crores ($197 million CAD) by the end of 2012. This decrease in the market of carbonated drinks and a high rate of growth in the energy drink market can be linked to the change in perception of the Indian youth towards carbonated drinks. The industry foresees a huge potential for energy drinks.The segment of energy drinks is one of the fastest growing segment in the ready to drink category, reason being the youth centric population of India and also growing number of urban areas. The energy drink market till a year back was dominated by Red Bull and Cloud9. Sales started to pick up with the entry of recognized players such as Pepsi, Amway and the latest entry of Coca Cola and GT&T proves the market potential of the energy drink industry in India. The market players in this category are adopting different styles of unique marketing strategies like distributing free samples at schools and colleges before launching their products.They also sponsor big events like sporting events and fashion shows to attract youth. These promotions are done to build a relationship of the brand with the target customer. This is a part of marketing communication strategy. The major brands in the energy drink market are Red bull, SJ XXX, Burn, Sobe, Power Horse, Amway and Rock star. The market share for the following brands is determined by the following pie chart. RESEARCH OBJECTIVES Demand trends in the energy drink market (Consumer Behaviour) It has been observed that most of the energy drink users in India drink it because of the energy it provides.Basically a majority of students consume energy drinks because it gives them energy and due to the high concentration of caffeine in the energy drinks it allows them to stay up all night and because of this they are able to study better. They are motivated by the self esteem and stats that good grades provide them with. The students are sensitive to the price of the energy drinks as the energy drinks are priced higher when compar ed to carbonated beverages, if the energy drinks were priced lower the consumption of the students is bound to increase.There are also certain types of energy drink consumers in the country who believe that energy drinks are superior to carbonated beverages and therefore they should be sold at a premium price. These people also believe that by drinking premium priced energy drinks they can impress others as not everyone can afford these products on regular basis. So, these people look towards maintaining a status by consuming energy drinks. There are some other important customers of the target segment also like people who like to party hard and stay awake all night. They tend to use energy drinks because they want to stay awake throughout the night.They consider waking up for the whole night very important as they want to enjoy with their friends. It’s the sense of belongingness to the group that these type of consumers value. They are not sensitive to the price of the produ ct as they do not use the product very frequently; they use it only for the purpose of staying awake throughout the night, so price of the product does not matter to them. One of the most interesting group of consumers has been those who have started using energy drinks as a substitute for alcohol. This is because they are not comfortable consuming alcohol anymore.These consumers feel that it is difficult not consuming anything or consuming carbonated beverages in front of people who are consuming alcohol. Segmentation of the target market The map below shows various factors taken into consideration while doing segmentation Based on the above factors the following three segments were identified College students- The age of the college students range from the ones who are teenagers to those who are post graduates. This segment sees a variety of constituent individuals like energy, power of purchasing, preferences, shifting attitude towards alcoholic beverages.These types of people ha ve adopted snacks as alternative to regular meals because of the tight schedule that they have. Energy drinks are viewed as something above carbonated beverages but not alcohol, hence a tradition among this group. Moreover, because they have to study late at nights, energy drinks are becoming popular among them (India`s youth). Working Professionals- These people represent the young working population of India. These people are mainly the employees of MNCs and BPOs. They consume energy drinks when they go to pubs and bars on weekends to relax after a long week of work.They also consume energy drinks when they are working on certain occasions like when they are suffering from stress and fatigue. An energy drink at this time works as a energy booster for them and hence becomes an obvious choice for them (India`s youth). Socialites/Party Animals- These are the people who par regular visit to pubs, parties and discotheques. Therefore, energy drink consumption is normal for these people. Moreover, energy drink act as an alternative to alcoholic beverages for these king of people. Also, they are in a habit of mixing energy drinks with alcohol to serve their purpose (India`s youth).Evaluation of major brands Red Bull Energy Drink Red Bull is only functional in the energy drink segment of the beverages market. The product is an example of functional drink. The functional foods are those kinds of food that respond to consumer preferences in terms of well-being and performance. Some of the major multinational soft drink companies are trying to enter this segment of functional drinks in the country because the traditional market of soft drinks is approaching a maturity stage and the rate of growth is minimal. For these multinationals, new functional drinks offer opportunities for a new business growth.Red Bull- Positioning General positioning strategy The brand is positioned as something that energizes body and mind. It was also intended that Red Bull be drunk whenever c onsumers needed a lift, whether it was morning, noon or night. This broader type of positioning was developed to increase growth into a variety of market segments. Their advertising strategy didn’t specify any particular consumption occasions, which further helped them to elastically position themselves in the market. Pricing strategy Red Bull set the price of it product at least 10% higher than any of its competitors in the segment.This means they used product philosophy to position themselves into the market. The 250ml can of Red Bull is 300% more expensive than the traditional soft drinks in terms of per ounce. Market Share The brand has managed to maintain at least 60% of the market share in this category since its launch. XXX Energy Drink This Brand currently comes in two different forms namely – REJUVE and NICOFIX. NICOFIX contains NPR which is used to reduce the nicotine urge. This is useful for people who are trying to leave cigarettes. REJUVE is a new type of energy drink which is specially designed to suite Indian taste buds.It is made to energize the mind and the body and also to enhance the immunity system of the body, in turn, increasing the stamina of the body. Its 250 ml bottle I priced at Rs 75. Monster Energy Drink It is depicted by a logo of three claws; it is distributed by Hansen Natural Corporation, Corona California. It includes ingredients like guarana, caffeine and glucose and is designed to artificially stimulate energy in the body. Although it is not widely advertised in the media still it receives a large amount of recognition from the sponsorships that it provides to the various sporting events around the country.METHODOLOGY Data collection from secondary resources A significant number of secondary resources were available about the energy drink segment were available on the internet. We have also taken references from the various marketing research reports on the energy drink industry to evaluate the most essential fe atures required to formulate the plan of action. This provides us with a basic knowledge of the features that play a significant role in the selection of an energy drink. Data collection from primary resourcesData collection from primary resources can be done by interviewing various segments of people in depth to know the criteria to select an energy drink. We can use an online spread sheet to interview various people of various demographic profiles. Our objective of the exploratory research is to find the questions that need to be included in the questionnaire for descriptive research. Descriptive Research We have prepared a comprehensive questionnaire using the inputs of exploratory research. The soft copies of the surveys can be mailed various sections of the people. Also hard copies can be distributed to people who do not have email ids.The questionnaire was prepared for collecting primary source of data for the research. The questions were designed to do a study of marketing mi x, segmentation and target market. The questions can help us to know their perceptions and awareness about energy drinks. DATA ANALYSIS The secondary data taken from the internet was mostly used to conduct this research report. This data was used as the required funding for the primary data collection methods was not available. But still we have mentioned about the method in the methodology that we will use if funding was available for primary data collection.The data used for the research was derived from various marketing research reports found on the internet. and also some government sites on which we searched about business implications. The results found on the internet were analysed and cross referenced and then only they were included in the research. BUSINESS IMPLICATIONS Legal and political factors: In India, under PFA act 1954 no standards are there for energy drinks. Under the PFA rules 1955 the max limit of caffeine were reduced to 145ppm from 200ppm on recommendation b y central committee on food standards.For inspection food safety and standard authority established a proficient team to gather scientific literature and global positioning on usage of non carbonated and caffeine beverages and labelling and acclaim the limit under food regulations of caffeine in energy drinks. The team was supposed to recommend if there were any risk for using the energy drinks. The report determines that there was only addictive property in the chemical used but not in the caffeine. Caffeinated drinks up to 200 ppm are added as a flavouring agent but above 200 ppm it is an efficient component. The performance of caffeine at 320 ppm needs to be determined long with justified reason for solving a cut-off restricts at 320ppm. Economic Factors: Economic factor influences the power of purchasing of promising customer and cost of capital of a firm. In macro-economic the examples of factors are as follows: exchange rates, inflation rate, interest rates, economic growth. T he last reported inflation rate in India in June 2010 was 13. 73 percent. The economic system is not much designed and extensive variations among declares and areas within declares are there due to which we might have to create distinguished promotional strategies.Social-cultural factors: The Indians are conscious about health and wants to be away from diseases of heart and digestive system, obesity, bone, pain in joints, anxiety and depression, lack of stamina and sleeplessness, etc. Indian consumers are more concerned about ingredients and health benefits; to make product choice Indians confirms the nutritional information. Therefore health claims are demanded for food and beverages. Technological Factors: The technological factors can lower limitations to access, reduce the minimum effective development levels and impact freelancing decisions.Technological factors comprehend: R and D activity, rate of technology change, technology incentives automation. CONCLUSION To conclude thi s proposal our team Hot Point Marketing would like to say that the energy drink market in India is worth$109 million dollars and there are only 4 major brands in the whole country so there is large scope for Brands like Beaver Buzz who have differentiated themselves from brands like red bull in Canada and still generate a gross income of around 600, 000 dollars a month, which means they are capable of doing the same in India.So, it will be beneficial for Beaver Buzz Canada to launch its product line of Beaver Buzz energy drinks in India as the Indian energy drink market is growing at a rate of 40% every year and red bull owns 70% of the market share. Works Cited Buzz, B. (n. d. ). Beaver Buzz Energy. Retrieved November 11, 2012, from http://www. beaverbuzz. com/about-beaverbuzz. htm Buzz, W. t. (n. d. ). Bulldog Buzz. Retrieved November 11, 2012, from http://www. bulldogbuzz. co. uk/ Health, P. (n. d. ). Public health.Retrieved November 11, 2012, from http://www. publichealthgreybru ce. on. ca/home/publications/Board/BOH_Resolutions/2011/GBHU%20BOH%20Motion%202011-16,%20Energy%20Drinks. pdf India`s youth. (n. d. ). Retrieved November 30, 2012, from financialexpress: http://www. financialexpress. com/news/twothird-of-indias-youth-find-drinking-unacceptable/484312 nutrition, G. s. (n. d. ). Retrieved November 11, 2012, from http://www. gd4u. com/aboutus. htm overview, P. (n. d. ). Retrieved november 11, 2012, from http://www. gd4u. com/products. htm