Dual Coding Theory Research Paper Example | Topics and Well Written Essays - 1250 words

Dual Coding Theory - Research Paper Example Dual Coding Theory Dual coding theory emphasizes that people should not ignore the aspect of non-verbal processing of information, and concentrate on verbal processing. Today, many people rely on resources from the web for their learning requirements, and it is imperative to distinguish web sites that can benefit students and those that cannot benefit students (Jairath & Mills, 2005). The assumption of the dual coding theory is that there exist two cognitive systems in the human mind. One system specializes in the processing and representation of nonverbal objects while the other system focuses on language (Jairath & Mills, 2005). This theory has been applied in many fields of learning, which include language, problem solving and concept learning. According to Clark & Paivio (1991), dual coding theory focuses on mental processes and mental and mental structures. The mental structures are networks that are associative of imaginable and verbal representations. On the other hand, mental processes focus on the activation and development of the mental structures, including the effect of the physical and the social context in learning. Dual coding theory asserts that mental representations relate to distinct nonverbal and verbal properties, and symbolic modes of events of concrete sensorimotor, which form the basis of this theory. Any learning program should consider the verbal system, which contains auditory, visual and verbal codes that are articulate. The development of a web-based program of learning should create a comprehensive approach that captures all the essential aspects of dual coding theory.... the designers of learning programs to develop the nonverbal representation like environmental sounds, actions, visceral or skeletal expressions that symbolize emotions and images that symbolize shape. Designers of learning programs recognize that the principal purpose of learning and education is to acquire knowledge (Clark & Paivio, 1991). Knowledge is transferred to many people through tutorial lessons or private study. Private study has played a significant role in promoting the utilization of web-based research. This has called for improvement of web sources of information so that they can meet the knowledge demands of learners. Dual coding theory proceeds to provide guidelines, which facilitate program designers to ensure that the psychological mechanisms of learning from texts and web pages are designed appropriately (Khan, 2001). Learning program designers follow the avenue that education relevant knowledge is verbally represented in notes and textbooks. Further, nonverbal ima ging of information triggers a student’s ease of comprehension of text meaning. The dual coding theory in practice emphasizes that human beings have several systems that process information. Therefore, several channels of communication should be used to convey information in teaching, and in designing learning programs (Jairath & Mills, 2005). The theory informs the designers that the learning of students is influenced in a positive way by presenting illustrations and texts together. Furthermore, animations by computers provide an influential means for presenting learners with visually based information. Learning program designers imitate the idea of dual coding theory since it fosters imagery with mental images that help learners to develop sharp remembering skills. Further, program

Investigate the impact e-commerce has on SMEs (Small and Medium Essay

Investigate the impact e-commerce has on SMEs (Small and Medium Enterprises) and explore the perceived benefits gained by operating online - Essay Example There are four major categories of e-commerce, namely, Business-to-Business (B2B), Business-to-Consumer (B2C), Peer-to-Peer (P2P) and Consumer-to-Business (C2B) (Rayport & Jaworski, 2003). In addition, there is also government involved in some instances, so that there are actually three parties in such cases. This makes the total number of categories equal to nine; however, it is often omitted due to rarity of such situations ever arising (Schniederjans & Cao, 2002). Quite clearly, electronic commerce enables a two-way communication between various ports involved in a financial transaction. The history of online business can be traced back to that of the invention of World Wide Web, although, it was the least important of all causes that operated behind the invention of the latter (Chan, Lee, Dillon & Chang, 2009). In fact, it was only when researchers were contemplating different areas where the new invention could prove to be beneficial, that the concept of introducing electronic commerce was paved (O’Regan, 2008). The Internet is a common platform for a large quantity of information. Not only has it helped to make communication faster and cheaper, but has also facilitated in building up of a large database including different hardware and software sourced in different networks. This was one of the primary features of Internet that attracted firms from all over the world to try their hand in e-commerce (Schniederjans & Cao, 2002). However, as its use became more and more popular among the firms and their customers, more benefits of using the technology started peeping out. Two of the key advantages of adopting electronic commerce in making financial transactions are – reduction in the cost of accomplishing transactions and enhancing productivity of the firms. Introduction to online technology has helped in lower recruitments and lower cost of maintenance indicating a reduced cost of