Essay --

I was born and I live in Armenia, a country that has a rich history(over five thousand years), culture and traditions. Throughout its history Armenia has seen a lot. And now, after seventy years of being a part of the Soviet Union, it has already been twenty years that Armenia is an independent country. As it is a "young" country and is considered to be a developing one, it needs a lot of help to overcome the bad social-economical situation. Who else if not the youth of Armenia must be concerned about this and have their even small contribution to the prosperous future of Armenia? But for making a change you yourself must be developed and skilled enough to take the responsibility. This is one of the reasons why I want to study in the United States of America, as it is one of the most developed countries in the world, it has a lot of skills in education (in the field that I have chosen) and is a great example of civilized country. Currently I am a sophomore at Vanadzor State Pedagogical Institute named after Hovh. Toumanyan with the profession of specialist in English , teache...

Marketing Research Report for Canadian Energy Drink

Marketing Research Report Good4U Drinks co. Exporting Beaver Buzz Product Line to India Prepared for ¬: Richard Debanks, Director of Marketing, GOOD4USports Nutrition 15621 Marine Drive White Rock, British Columbia V4B 1E1Canada Email:[email  protected] com Prepared by: Hot Point Marketing DepeshMohindra, Ankush Sharma, Gautam Sharma CONTENTS 1.Richard Debanks Hot Point Marketing Director of Marketing 80 Rouge River Drive GOOD4USports Nutrition Toronto, Ontario 15621 Marine Drive, White rock, Canada British Columbia , Canada M1B 6K3 V4B 1E1Dear Mr. Richard Debanks, Hot Point Marketing is a team of Marketing Management students at Centennial College who are determined to achieve and succeed. Our team boasts a diverse background in experience. With our collective skills we seek to provide GOOD4UDrinks co. with the opportunity to launch their product line of Beaver Buzz energy drinks in India. Attached is a copy of our marketing research report which explains how we have evaluated t he business opportunities for the company in India and also the methodologies and sources we have used..We appreciate your cooperation and assistance and thank you for taking the time to read our report . We are indebted to you for helping us apply our knowledge and skills. We look forward to hearing from you. Yours Respectfully, Depesh Mohindra Director of Hot Point Marketing? EXECUTIVE SUMMARY The market of energy drinks in India has witnessed an increase of about 50% from 2006-2011 crossing the Rs 600 crore ($109 million CAD) in 2011. Beaver Buzz Canada as a new entrant in the energy drink market can gain a significant market share in the market due to its unique flavours and product line of energy drinks.The market is dominated by Red Bull, and other energy drinks brand like Monster, Cloud9, Full throttle and XXX. This research report explains in detail the business opportunity for Beaver Buzz Canada in the Indian energy drink market. and also explains how the product should be marketed in order to gain a significant market share and increase the sales volume. It contains information on present market situation, marketing objectives of the product and also the marketing actions to be taken to achieve the marketing objectives.The document also explains about the various methodologies used to conduct the research and how data was interpreted from the various sources. ? INTRODUCTION (Beaver Buzz Canada) Good4u Drinks co. was established in 2001 in Vancouver, British Columbia by Andrew Drayson and Richard DeBanks (nutrition). They are known for making sports nutrition drinks which include drinks for endurance, recovery, calorie burning and relaxation and also Beaver Buzz product line of energy drinks (overview). Beaver Buzz was created by Good4u Drinks co. in 2005 as a purely Canadian energy drink that Canadians will be extremely pleased to call as their own.Beaver Buzz became an instant hit after its launch in the Canadian market to such an extent that the Am ericans also started to demand for their product, so the company started selling the product via internet to the Americans initially and the company launched the product line later on in August 2009 in the United States (Buzz B. ). The Buzz Beaver product line is also available in the UK by the name of Bulldog Buzz (Buzz W. t. ). Buzz Beaver is devoted to efficiency in all its efforts, from the tiniest details, to the greatest venture. Above all, the company is devoted to provide the customers with the best beverages on the planet. Buzz B. ) BUSINESS OPPURTUNITY (Energy drink market in India) Energy drinks contain legal stimulants, vitamins and minerals, including caffeine, guarana and taurine, various types of ginseng, malt dextrin, carnitine, creatine monohydrate and ginkgo biloba. Some contain high levels of glucose and glucose. This category typically included caffeinated drinks which are used for boosting energy. Currently the market of energy drinks in India is lead by two maj or firms namely Red Bull and Cloud 9. Beaver Buzz can break the ice in this market by introducing its unique energy drink line of products.Flavours Saskatoon Berry, Black current, Citrus, Core energy, Green tea and pink grapefruit can make the brand famous in the country as they are new. Also their energy shot version which is a small black bottle of 60 ml can help them capture a significant market share (Buzz B. ). According to marketing research company Datamonitor Plc, the market for energy drinks in India was estimated at Rs 600 crore($109 million CAD) in the year 2011, still at a young age when compared to carbonated beverages, which was valued at Rs 7000 crore($1. 27 billion CAD).Between 2006 and 2011, the market of energy drinks in India has grown constantly at a rate of 50%. Contrary to that the growth of carbonated drinks experienced a decrease by 0. 5% during the same period. With an increase in number of modern retail stores the energy drinks market is expected to reach R s 1100 crores ($197 million CAD) by the end of 2012. This decrease in the market of carbonated drinks and a high rate of growth in the energy drink market can be linked to the change in perception of the Indian youth towards carbonated drinks. The industry foresees a huge potential for energy drinks.The segment of energy drinks is one of the fastest growing segment in the ready to drink category, reason being the youth centric population of India and also growing number of urban areas. The energy drink market till a year back was dominated by Red Bull and Cloud9. Sales started to pick up with the entry of recognized players such as Pepsi, Amway and the latest entry of Coca Cola and GT&T proves the market potential of the energy drink industry in India. The market players in this category are adopting different styles of unique marketing strategies like distributing free samples at schools and colleges before launching their products.They also sponsor big events like sporting events and fashion shows to attract youth. These promotions are done to build a relationship of the brand with the target customer. This is a part of marketing communication strategy. The major brands in the energy drink market are Red bull, SJ XXX, Burn, Sobe, Power Horse, Amway and Rock star. The market share for the following brands is determined by the following pie chart. RESEARCH OBJECTIVES Demand trends in the energy drink market (Consumer Behaviour) It has been observed that most of the energy drink users in India drink it because of the energy it provides.Basically a majority of students consume energy drinks because it gives them energy and due to the high concentration of caffeine in the energy drinks it allows them to stay up all night and because of this they are able to study better. They are motivated by the self esteem and stats that good grades provide them with. The students are sensitive to the price of the energy drinks as the energy drinks are priced higher when compar ed to carbonated beverages, if the energy drinks were priced lower the consumption of the students is bound to increase.There are also certain types of energy drink consumers in the country who believe that energy drinks are superior to carbonated beverages and therefore they should be sold at a premium price. These people also believe that by drinking premium priced energy drinks they can impress others as not everyone can afford these products on regular basis. So, these people look towards maintaining a status by consuming energy drinks. There are some other important customers of the target segment also like people who like to party hard and stay awake all night. They tend to use energy drinks because they want to stay awake throughout the night.They consider waking up for the whole night very important as they want to enjoy with their friends. It’s the sense of belongingness to the group that these type of consumers value. They are not sensitive to the price of the produ ct as they do not use the product very frequently; they use it only for the purpose of staying awake throughout the night, so price of the product does not matter to them. One of the most interesting group of consumers has been those who have started using energy drinks as a substitute for alcohol. This is because they are not comfortable consuming alcohol anymore.These consumers feel that it is difficult not consuming anything or consuming carbonated beverages in front of people who are consuming alcohol. Segmentation of the target market The map below shows various factors taken into consideration while doing segmentation Based on the above factors the following three segments were identified College students- The age of the college students range from the ones who are teenagers to those who are post graduates. This segment sees a variety of constituent individuals like energy, power of purchasing, preferences, shifting attitude towards alcoholic beverages.These types of people ha ve adopted snacks as alternative to regular meals because of the tight schedule that they have. Energy drinks are viewed as something above carbonated beverages but not alcohol, hence a tradition among this group. Moreover, because they have to study late at nights, energy drinks are becoming popular among them (India`s youth). Working Professionals- These people represent the young working population of India. These people are mainly the employees of MNCs and BPOs. They consume energy drinks when they go to pubs and bars on weekends to relax after a long week of work.They also consume energy drinks when they are working on certain occasions like when they are suffering from stress and fatigue. An energy drink at this time works as a energy booster for them and hence becomes an obvious choice for them (India`s youth). Socialites/Party Animals- These are the people who par regular visit to pubs, parties and discotheques. Therefore, energy drink consumption is normal for these people. Moreover, energy drink act as an alternative to alcoholic beverages for these king of people. Also, they are in a habit of mixing energy drinks with alcohol to serve their purpose (India`s youth).Evaluation of major brands Red Bull Energy Drink Red Bull is only functional in the energy drink segment of the beverages market. The product is an example of functional drink. The functional foods are those kinds of food that respond to consumer preferences in terms of well-being and performance. Some of the major multinational soft drink companies are trying to enter this segment of functional drinks in the country because the traditional market of soft drinks is approaching a maturity stage and the rate of growth is minimal. For these multinationals, new functional drinks offer opportunities for a new business growth.Red Bull- Positioning General positioning strategy The brand is positioned as something that energizes body and mind. It was also intended that Red Bull be drunk whenever c onsumers needed a lift, whether it was morning, noon or night. This broader type of positioning was developed to increase growth into a variety of market segments. Their advertising strategy didn’t specify any particular consumption occasions, which further helped them to elastically position themselves in the market. Pricing strategy Red Bull set the price of it product at least 10% higher than any of its competitors in the segment.This means they used product philosophy to position themselves into the market. The 250ml can of Red Bull is 300% more expensive than the traditional soft drinks in terms of per ounce. Market Share The brand has managed to maintain at least 60% of the market share in this category since its launch. XXX Energy Drink This Brand currently comes in two different forms namely – REJUVE and NICOFIX. NICOFIX contains NPR which is used to reduce the nicotine urge. This is useful for people who are trying to leave cigarettes. REJUVE is a new type of energy drink which is specially designed to suite Indian taste buds.It is made to energize the mind and the body and also to enhance the immunity system of the body, in turn, increasing the stamina of the body. Its 250 ml bottle I priced at Rs 75. Monster Energy Drink It is depicted by a logo of three claws; it is distributed by Hansen Natural Corporation, Corona California. It includes ingredients like guarana, caffeine and glucose and is designed to artificially stimulate energy in the body. Although it is not widely advertised in the media still it receives a large amount of recognition from the sponsorships that it provides to the various sporting events around the country.METHODOLOGY Data collection from secondary resources A significant number of secondary resources were available about the energy drink segment were available on the internet. We have also taken references from the various marketing research reports on the energy drink industry to evaluate the most essential fe atures required to formulate the plan of action. This provides us with a basic knowledge of the features that play a significant role in the selection of an energy drink. Data collection from primary resourcesData collection from primary resources can be done by interviewing various segments of people in depth to know the criteria to select an energy drink. We can use an online spread sheet to interview various people of various demographic profiles. Our objective of the exploratory research is to find the questions that need to be included in the questionnaire for descriptive research. Descriptive Research We have prepared a comprehensive questionnaire using the inputs of exploratory research. The soft copies of the surveys can be mailed various sections of the people. Also hard copies can be distributed to people who do not have email ids.The questionnaire was prepared for collecting primary source of data for the research. The questions were designed to do a study of marketing mi x, segmentation and target market. The questions can help us to know their perceptions and awareness about energy drinks. DATA ANALYSIS The secondary data taken from the internet was mostly used to conduct this research report. This data was used as the required funding for the primary data collection methods was not available. But still we have mentioned about the method in the methodology that we will use if funding was available for primary data collection.The data used for the research was derived from various marketing research reports found on the internet. and also some government sites on which we searched about business implications. The results found on the internet were analysed and cross referenced and then only they were included in the research. BUSINESS IMPLICATIONS Legal and political factors: In India, under PFA act 1954 no standards are there for energy drinks. Under the PFA rules 1955 the max limit of caffeine were reduced to 145ppm from 200ppm on recommendation b y central committee on food standards.For inspection food safety and standard authority established a proficient team to gather scientific literature and global positioning on usage of non carbonated and caffeine beverages and labelling and acclaim the limit under food regulations of caffeine in energy drinks. The team was supposed to recommend if there were any risk for using the energy drinks. The report determines that there was only addictive property in the chemical used but not in the caffeine. Caffeinated drinks up to 200 ppm are added as a flavouring agent but above 200 ppm it is an efficient component. The performance of caffeine at 320 ppm needs to be determined long with justified reason for solving a cut-off restricts at 320ppm. Economic Factors: Economic factor influences the power of purchasing of promising customer and cost of capital of a firm. In macro-economic the examples of factors are as follows: exchange rates, inflation rate, interest rates, economic growth. T he last reported inflation rate in India in June 2010 was 13. 73 percent. The economic system is not much designed and extensive variations among declares and areas within declares are there due to which we might have to create distinguished promotional strategies.Social-cultural factors: The Indians are conscious about health and wants to be away from diseases of heart and digestive system, obesity, bone, pain in joints, anxiety and depression, lack of stamina and sleeplessness, etc. Indian consumers are more concerned about ingredients and health benefits; to make product choice Indians confirms the nutritional information. Therefore health claims are demanded for food and beverages. Technological Factors: The technological factors can lower limitations to access, reduce the minimum effective development levels and impact freelancing decisions.Technological factors comprehend: R and D activity, rate of technology change, technology incentives automation. CONCLUSION To conclude thi s proposal our team Hot Point Marketing would like to say that the energy drink market in India is worth$109 million dollars and there are only 4 major brands in the whole country so there is large scope for Brands like Beaver Buzz who have differentiated themselves from brands like red bull in Canada and still generate a gross income of around 600, 000 dollars a month, which means they are capable of doing the same in India.So, it will be beneficial for Beaver Buzz Canada to launch its product line of Beaver Buzz energy drinks in India as the Indian energy drink market is growing at a rate of 40% every year and red bull owns 70% of the market share. Works Cited Buzz, B. (n. d. ). Beaver Buzz Energy. Retrieved November 11, 2012, from http://www. beaverbuzz. com/about-beaverbuzz. htm Buzz, W. t. (n. d. ). Bulldog Buzz. Retrieved November 11, 2012, from http://www. bulldogbuzz. co. uk/ Health, P. (n. d. ). Public health.Retrieved November 11, 2012, from http://www. publichealthgreybru ce. on. ca/home/publications/Board/BOH_Resolutions/2011/GBHU%20BOH%20Motion%202011-16,%20Energy%20Drinks. pdf India`s youth. (n. d. ). Retrieved November 30, 2012, from financialexpress: http://www. financialexpress. com/news/twothird-of-indias-youth-find-drinking-unacceptable/484312 nutrition, G. s. (n. d. ). Retrieved November 11, 2012, from http://www. gd4u. com/aboutus. htm overview, P. (n. d. ). Retrieved november 11, 2012, from http://www. gd4u. com/products. htm

Comparison/Contrast of Tom Buchanan and Jay Gatsby Essay

The Great Gatsby by F. Scott Fitzgerald is an American novel because it is classic and has entertained people for generations with its thought provoking issues and tragic pivotal characters. Two of the most intriguing ones are the men who have loved Daisy. Tom Buchanan and Jay Gatsby are different when it comes to society’s view, but they are also very much alike. They are both tragic figures even though they are tragic in completely different ways. Both Tom and Gatsby are good looking men. They are both in their early thirties and they both have been a part of Daisy’s past. They have lots of money and have gone to good and important universities. They are intelligent men and they know a lot of the same people. They have things in their past that they would rather that people did not know. Gatsby’s main fear is that others will find out that he was born to a poor family and that Jay Gatsby that exists now was once James Gatz of North Dakota born in poverty. The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God—a phrase which, if it means anything, means just that—and he must be about His Father’s business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen-year-old boy would be likely to invent, and to this conception he was faithful to the end. (p 104) They hate each other and they are both having an affair with a married woman. Gatsby is the more likeable of the two. He is friendly, and he truly loves Daisy while Tom just wants to own her. Tom is more athletic than Gatsby because he has had more opportunities to play sports. Tom is a racist and he thinks that not only are blacks beneath him, he also thinks that women, poor people, and people who have not always been rich are not as good as him. â€Å"Well it’s a fine book and everybody ought to read it. The idea is if we don’t look out the white race will be—will be utterly submerged. It’s all scientific stuff; it’s been proved. † (p17) Gatsby welcomes all kinds of different people to his parties and he treats them all good. Tom got his money by being born into a very wealthy family and Gatsby has gotten his through organized crime and bootlegging. That makes Tom more refined because he has always been rich. Gatsby learned how to be rich by working for another rich man named Dan Cody. Tom went to Yale University and he graduated. Gatsby went to a college in St. Olaf for a little while. Then he went to Oxford in England after they let officers who helped them in the war go there. He did not graduate because he did not have a good enough education when he came there. He does not tell people that he did not graduate. He just tells them that he attended Oxford. The fact that Gatsby did not graduate does not mean that he is not smart. He would have had to be smart to obtain the money he did in such a short time. Many people bootlegged back then and were a part of organized crime, but they did not get rich, but Gatsby did. It was also very smart to come up with the plans that he did to get Daisy back into his life. Tom is intelligent enough to not lose his money and keep it working for him. He just does not use his intelligence for good. He reads books like the Rise of the Colored Empire so that he can hate people even more. Tom has had many affairs on Daisy. He would rather people didn’t know about it even though he knows that Daisy does. Gatsby does not want anyone knowing anything about his past. He has made up an detailed lie about a past that did not happen just so people would not know that he had been a poor boy. Tom is also cheating on Daisy with Myrtle Wilson. Myrtle is married too. He is not only being untrue to his wife, but he is tearing up another marriage. Gatsby is also sleeping with a married woman. When we read the book, it is easy to want Gatsby and Daisy together, but it is still wrong. He could wait and see if she left Tom, but he does not. He takes her while she is still married and living with Tom. Daisy picks Tom in the end for several reasons. Divorce was not seen as a good thing in the 1920’s and she would be looked down upon. She knows that Tom is her equal when it comes to social class, and Gatsby could never be. She and Tom are more alike that she and Gatsby. They are both users. She also has a child with Tom and that is a bond that is hard to break, especially since Pammy is so close to her father. Tom Buchanan and Jay Gatsby are both tragic figures in the end even if only one of them dies. Jay because he did not achieve his dream that he had worked for so hard and Tom because he will never learn from his mistakes. Both characters are intriguing to the point that long after reading the novel, the questions of â€Å"what if Gatsby had lived†? and â€Å"what will happen to Tom in the crash of nineteen twenty-nine†? are pondered. They have become as real people to the ones who have read this fascinating novel. Works Cited Fitzgerald, F. Scott. The Great Gatsby. 1925. New York: Scribner Paperback Series, 1995.

Pueblo Revolt of 1680

The Pueblo Revolt of 1680, also known as Pope's Rebellion, was the rebellion of the Pueblo people toward the Spaniards. The Pueblo people were lead by a medicine man named Pope. (A medicine man is â€Å"a man believed to be able to heal others by making use of supernatural powers, especially among Native North American peoples. †) Pope belonged to the Tewa tribe. He was originally from San Juan but was forced to take refuge in Taos because it became too dangerous for him to stay.Pope’s objective was to restore the tradition of Pueblo religion and culture. August 1680 Pope held a meeting with some Pueblo Indians to go over the details of their plan. The plan was to eliminate all Spanish influences. He also declared that everything that had to do with Christianity had to be either broken or burned. This included pictures of holy Christ, the Virgin Mary, crosses, ECT.The plan was to take place on August 11, 1680 but someone told of their plans so Pope decided to start the revolt a day early, August 10. On August 24 the Spaniards had lost the war. About four-hundred people were killed. The Pueblo people’s uprising was a success. In celebration they destroyed Spanish buildings and burned their churches. Within the next ten years the Pueblo people returned to their homes and continued their traditional way of life.Most of the Spanish that was in New Mexico moved to El Paso. In 1690 Pope (means â€Å"Ripe Pumpkin†) died. In 1691 a new governor was appointed, General Don Diego de Vargas. He led the victory over the Pueblo people and reappointed Spanish authority. In the 1692 General Don Diego de Vargas inscribed on a rock â€Å"Here was the General Don Diego de Vargas, who conquered for our Holy Faith, and for the Royal Crown, all the New Mexico, at his expense, Year of 1692†³

Illustration Essay

Tiffany Hope Illustration essay Why are Americans obsessed with reality TV? In today’s world, reality TV shows have the highest rating in network television. Reality television has certain qualities that can keep someone hooked. It has Americans going overboard to the point where they are becoming obsessed. Americans are obsessed with the drama, fame lifestyle, and publicity of reality TV. Drama, drama, and more drama, who doesn’t like some good drama? Americans are obsessed with TV drama. It is interesting to people to see someone backstab a friend and see how they resolve their issues. The TV show draws out these issues over a few episodes to keep the suspense. Doing this keeps Americas’ mind on edge. Some drama is funny, like people fighting. People are drawn to physical altercations. For some reason they seem to enjoy the fact that people are making a fool of them. Americans like the fact that the drama is on TV and not in their personal lives. That makes it more fun to watch. The lifestyle has Americas’ eyes glued to reality television. The people on these shows seem to have it all; the flashy clothes and jewelry. America loves the club life also. The clubs on TV show how much fun one can have. These TV shows often show the glitz and glamour of people’s lives to get America watching. Americans love to see people just live without a care. They buy whatever they want no matter how much it cost. These are some rich and fancy lifestyles that everyone wouldn’t mind having. Americans love publicity. People go on these shows so their face can be seen and show off. They love the attention; and the fact that cameras follow their every move. Reality TV is the quickest way to fame. A lot of people seem to love the idea of quick fame. But people should be careful because there are two kinds of publicity; good and bad. The fame lifestyle, publicity, and drama have Americans obsessed with reality TV. This is how they get their ratings. Reality TV makes shows that draw in people. It interests them. The main obsession is the drama. No one wants drama in their lives, but this keeps Americans watching and coming back for more.

The Real World of Technology

This essay is in context to Ursula Franklin’s â€Å"Real World of Technology†. Urusla Franklin is an Author, research Physicist, Metallurgist and Educator. She was born on 16th September, 1921 in Munich, Germany. She is known for this reading, The Real World of Technology, which is based on her 1989 Massey Lectures, and The Ursula Franklin Reader: Pacifism as a Map, a collection of her papers, interviews, and talks. In this reading, the Author, Franklin has named the title â€Å"The Real World of Technology† because she wants to speak out or tell the real truth about technology.She wants spread awareness to the world regarding the ill effects of technology on humanity. If left-unchecked technology will eventually destroy society as we know it. She differentiates the use of technology in the past, what it is at present and what it will be in the future. Franklin illustrates her point by focusing on the effects technology has had on society and cultures in the past . She uses examples from China before the Common Era to the Roman Empire, with a majority of examples coming form the last one hundred and fifty years. Such as the Industrial Revolution and the invention of electronic mail.Franklin contends that for society s sake, people must question everything before accepting new technologies into their world. In the book, Franklin s argument urges people to come together and participate in public reviews and discuss or question technological practices that lead to a world that is designed for technology and not for society. The Real World Of Technology attempts to show how society is affected by every new invention that comes onto the market and supposedly makes life more easy going and hassle free while making work more productive and profitable.The lectures argue that technology has built the house in which we live and that this house is continually changing and being renovated. There is very little human activity outside of the house, and al l in habitants are affected by the design of the house, by the division of its space, by the location of its doors and walls. Franklin claims that rarely does society step outside of the house to live, when compared with generations past.The goal for leaving the house is not to enter the natural environment, because in Franklin s terms environment essentially means what is around us that constructed, manufactured, built environment that is the day-in-day-out setting of much of the contemporary world of technology. Nature today is seen as a construct instead of as a force or entity with its own dynamics. The book claims that society vies nature the same way as society views infrastructure as something that is there to accommodate us, to facilitate or be part of our lives, subject to our planning.Franklin writes in-depth about infrastructure and especially technological infrastructure. She claims that since the Industrial Revolution, corporations as well as governments using public fu nds have invested heavily into technological infrastructures and that: the growth and development of technology has required as a necessary prerequisite a support relationship from governments and public institutions that did not exist in earlier times.Franklin feels that the current environmental crisis that is facing the world–polluted air and water, acid rain and global warming to name a few, are due to the infrastructures built to support technology and its divisible benefits. Because of the newfound relationship between government and the private sector and the fact that these infrastructures can’t be built without the governments of the world, the state is just as much to blame for the current condition of the environment as any polluting cooperation.The difference between a private company and the government, Franklin insists, is that citizens surrendered some of their individual autonomy (and some of their money) to the state for the protection and advancement of the the common good – that is indivisible benefits. When governments do not attempt to stop the destruction caused by the creation of these infrastructures, the government is doing a disservice to its citizens. Just as the Industrial Revolution led to productive and holistic divisions of labor, she fears that new technologies non-communication technologies

THE (ME )IN LEADERSHIP Essay Example | Topics and Well Written Essays - 3000 words

THE (ME )IN LEADERSHIP - Essay Example During the process, I learned to be more critical of myself because this was a necessary requisite of being an effective leader. I learned that â€Å"it is necessary for a â€Å"leader, who possesses a clear self-concept through private self-consciousness, to be more likely to possess a strong purpose-in-life. Having a strong purpose involves consistency in self-identity (i.e., self-concept clarity) (Campbell, 1990 :59; Frankl, 1992). This clear awareness of my â€Å"self† translates to a clearer sense of goal and purpose which will evolve as a Self-Belief. Self-belief which will improve my inner confidence therefore will succeed and overcome any obstacle to achieve the best outcomes for service improvement. I also learned that this â€Å"mirroring as the reflections of self that a group member encounters in other group members, in the group leader, or in the group as a whole (Bion, 1961) harmonizes us within and eliminates discord beginning from perception of how I observe myself through my peers. I learned that this awareness of my â€Å"Self† and environment is a necessary aptitude for leadership in addition to technical competencies. As Gardner (1983) expounds â€Å"expanding on the concepts presented in early intelligence work as well as social intelligence theory, developed a theory of multiple intelligences. ...one of the seven areas of intelligence discussed in multiple intelligence theory, personal intelligence, corresponds to earlier theories such as social intelligence†. This emotional intelligence also provided me with the competencies such as self-awareness, self-regulation, personal motivation, empathy and strong social skills that enable me to be a democratic leader; a leader that involve and commit others not only in achieving a desired result but also the process of achieving it. My belief in democratic leadership was reinforced when Lawler (2001: 16-17) argued that democracy is inevitable, even in the workplace . . . Hi erarchial organizations are simply too inflexible and rigid to compete effectively in today's business environment. They fail to attract the right human capital and to produce the right core competencies and organizational capabilities. As a result, they need to be replaced by lateral forms of organization that rely heavily on teams, information technology, networks, shared leadership, and involved employees . . . [These new organizational forms] will have flat, agile structures, open information, power that moves to expertise, and systems that create knowledge and employees throughout the organization. Democratic leadership â€Å"functions as a means of engendering compliance with dominant goals and values and harnessing staff commitment, ideas, expertise and experience to realizing these† (Woods, 2004). I preferred a democratic process in dealing and decision making because the seeming differences will make us aware of the different perspectives that may be unknown to us be fore. Therefore, better approach and solution to certain issues may crystallize after the free flow of ideas. This has to be understood because â€Å"  understanding and cooperation of superiors, peers, and subordinates, it takes time to build these relationships† (Kayser, 1973;24). In conclusion of the previous module, I learned that to effectively lead and manage others, I must lead and manage my â€Å"Self† first. To direct others, it is imperative that I must have